Werkstudent (m/w/d) Hospitality Research & Data

Study Program and data-driven research for the upscale hotel industry, gastronomy, and tourism

Hospitality and Lifestyle from the Alps to the coast. As an independent partner of the hospitality industry, we have specialized nationally and internationally in comprehensive consulting and marketing for customers from the upscale hotel industry and tourism sector. Our performance spectrum ranges from strategic consulting to high-quality content production to data-driven online marketing.

We are starting a ambitious study program in 2026: five annual recurring industry reports that set standards in the digital hospitality world — beginning with the Hotel Digital Index DACH. For building and operating the research infrastructure behind it, we are looking for you.

Aufgaben

Your role

You will be part of our strategy and editorial team and work at the interface between hospitality industry knowledge, data-driven research, and KI-supported analysis:

• Aufbau und Betrieb unserer Studien-Pipeline — Python-Skripte gegen APIs wie PageSpeed Insights, Sistrix und OtterlyAI, Datenhaltung in Airtable
• Strukturierte Datenerhebung für unsere Branchen-Studien — von 200 Hotelwebsites bis zu AI-Sichtbarkeit und Direktbuchungs-UX-Audits
• Erstauswertungen und Vorbereitung von Charts in Datawrapper und Pandas
• Recherche-Unterstützung für Pillar Pages und Glossar-Beiträge mit nachvollziehbaren Quellen
• Mitwirkung beim AI-Sichtbarkeits-Monitoring für unsere Kunden (Brand Mentions in ChatGPT, Perplexity, Gemini, AI Overviews)
• Dokumentation und Weiterentwicklung der Pipeline — damit unsere Studien jährlich reproduzierbar laufen

Qualifikation

Your profile

• Advanced Bachelor's or Master's degree (Business Informatics, Tourism Management, Hospitality, Statistics, Data Science, Marketing with Quant focus or equivalent)
• Very good Excel or Google Sheets skills — Pivot, nesting, ideally Power Query
• Basic knowledge of Python (Pandas, simple API calls) or the clear willingness to build it up with our tools (Claude Code, ChatGPT)
• Structured and meticulous work style — data must not be