Working Student (m/f/d) Campaign Data Management

Shape data-driven marketing with us!

Are you passionate about data, marketing, and digital technologies? Do you want to gain practical experience in an innovative company and take on responsibility? Then become part of our team!

As a working student (m/f/d) in Campaign Data Management, you will support our Data Operations team in implementing targeted marketing campaigns and making our customers successful with data-based solutions.

Tasks

• Conception and implementation of target group selections for multichannel campaigns with a focus on email marketing
• Support in the further development and optimization of our data and campaign processes in Adobe Campaign
• Collaboration with internal departments as well as interface management between marketing, data, and IT
• Analysis and quality assurance of campaign data
• Planning, preparation, and coordination of workshops and customer appointments

Qualifications

• You are studying or are in a relevant training program in the fields of business, IT, marketing, digital media, or similar.
• Initial experience with Adobe Campaign or comparable campaign management systems is an advantage, but not a requirement.
• You convince with strong problem-solving skills and analytical thinking.
• Independent and goal-oriented work, even in stressful phases.
• Strong communication skills and team spirit.
• Very good English skills, both written and spoken.

Benefits

• A young, interdisciplinary team with flat hierarchies as part of the Allianz Group
• Modern office in the Werksviertel
• Flexible working hours that adapt to your studies
• Attractive, above-average remuneration
• Early assumption of responsibility and varied tasks
• Individual opportunities for professional and personal development

The demands on marketing units within large corporations or smaller medium-sized companies are constantly increasing with multi-channel sales and a growing degree of digitalization. In direct marketing, it’s about more than just creativity and outreach. State-of-the-art direct marketing must be data-driven, intelligent, automated, and cost-effectively scalable.

The company “Blue Incite GmbH”, as an Allianz subsidiary, is interested in continuously developing data-driven direct marketing for its customers, ensuring continued growth and economic efficiency. Blue Incite supports its customers in Omni-channel campaign execution based on data-based targeting and continuous end-to-end analysis. We act as a partner for all direct marketing measures as well as customer engagement and service issues across channels such as telephone, mail, SMS, and email for existing customers and for lead generation. We develop data landscapes and work flexibly in cross-project teams, also in an international context.

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