Website Growth & CRO Manager

Berlin, Germany · Full-time

Important: Fluent German (C1 or C2) is strictly required for this position, as optimizing website copy is a central part of the role. Unfortunately, applications with a lower level of German cannot be considered.

The Role

We are looking for a Website Growth & CRO Manager (m/f/d) with strong analytical skills, a results-oriented approach, and an entrepreneurial mindset, who will take responsibility for our websites and further develop them into high-performing digital sales channels.

In this role, you will drive improvements on our websites, landing pages, and conversion funnels. You will combine data-driven experimentation with a good sense for UX/UI, persuasive copy, and a deep understanding of our customers' behavior.

You will be responsible for conversion rates, identify growth potential, and translate insights into concrete improvements. You will also contribute to the development of a new product configurator and design intuitive digital experiences that make it easier for our customers to discover, customize, and purchase our products.

We are looking for someone who thinks analytically, acts quickly, and enjoys bringing ideas from insight to implementation. Even junior professionals with exceptional analytical skills, a high degree of initiative, and great potential are warmly invited to apply.

Your Responsibilities

• Website Responsibility: You will be responsible for existing websites, landing pages, and conversion funnels, continuously identifying opportunities to improve performance and the customer journey.

• Conversion Rate Optimization (CRO): You will conceptualize and implement A/B tests for entire pages and individual sections to increase conversion rates and achieve measurable results.

• UX/UI & Web Experience: In collaboration with designers and using AI tools, you will create intuitive, visually appealing, and conversion-driven web experiences.

• Copywriting & Messaging: You will develop persuasive headlines, unique selling propositions (USPs), calls-to-action (CTAs), and website copy in German that clearly communicate our value proposition and motivate action.

• Growth Experiments & User Research: You will translate data and customer insights into concrete improvements. You will independently conduct customer surveys and user research to identify friction points and growth opportunities.

• Product Development: You will contribute to the development of a new product configurator and design the digital experience around our products.

• Cross-functional Collaboration: You will drive implementation and improvements in close cooperation with the Performance Marketing, Content, Design, and Tech teams.

• AI-powered Implementation: You will proactively use AI tools to accelerate workflows, develop solutions, and increase the quality and speed of implementation.

Your Profile

• MUST: German at C1 or C2 level. You will write and optimize website copy in German as a central part of your work. Profiles with a lower level of German cannot be considered.

• Strong analytical thinking and business acumen, as well as the ability to derive clear priorities and measurable improvements from data.

• Experience or demonstrable potential in Digital Product Management, Growth, Conversion Rate Optimization (CRO), Growth Design, or E-commerce.

• Very good understanding of UX/UI principles and a strong aesthetic sense for intuitive, appealing digital experiences.

• Talent for clear, persuasive website copy and commercial messaging, including headlines, USPs, and CTAs.

• Entrepreneurial thinking, a strong sense of responsibility, and the ability to set priorities, take initiative, and drive ideas to completion.

• Confident use of AI tools as an integral part of your daily work to improve productivity and problem-solving.

• Strong problem-solving skills, curiosity, and the willingness to experiment, learn, and continuously develop.

Work Experience: We welcome candidates with approximately 3-5 years of relevant work experience. Exceptional junior professionals with 1-2 years of experience, a strong analytical mindset, a high degree of initiative, and outstanding potential are also warmly invited to apply.

Why Us?

• An international and entrepreneurial environment: You will work with colleagues in Berlin, Wrocław, and Helsingborg.

• Real responsibility and creative freedom: You will have a direct impact on the digital customer experience, conversion rates, and company growth.

• A culture of trust and development: You will take initiative, shape ideas, and grow together with a collegial, ambitious team.

• Ambitious growth on a strong foundation: You will be part of an established, founder-led company focused on long-term growth, quality, and building a scalable organization.

• A special product in a special industry: You will shape the future of signage by combining physical products, technology, and digital customer experiences.

Location & Work Model

• Location: Berlin, Germany

• Employment Type: Full-time

• Contract Type: Permanent position

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