Web & Tracking Specialist (m/w/d) | 100% Homeoffice

100 % remote – Full-time – with actual project responsibility and technical impact in a team that still wants to achieve a lot.

You love it when websites are not just implemented, but technically built and made measurable successful? You think structurally, work precisely, and enjoy setting up tracking setups so that data is really reliable?

Then this could be your next big step.

About us

We are Online Marketing United – a since 2014 independently owned online marketing agency with a strong, interdisciplinary remote team. What unites us: curiosity, holding, out-of-the-box thinking, team power, sense of responsibility, and the claim to create real impact for our customer projects.

Our focus lies on performance-oriented marketing, high-quality websites, and – above all – digital hotel marketing, a field in which we have specialized ourselves strongly over the past few years. At the same time, we work with medium-sized companies and online shops together, developing digital growth strategies for them.

We don't think in isolated measures or tickets – but in actual, long-term cooperation and measurable quality. If you're looking for an agency where you can make a technical impact, rather than just working: welcome.

Tasks

What you'll be doing here

• You set up high-quality websites and develop existing projects further.
  • You set up clean tracking setups (GA4, GTM, Conversion Events, forms, calls, bookings etc.).
  • You ensure that data is correctly recorded, validated, and documentable.
  • You optimize website performance and technical structures.
  • You take over simple server administration in our own hosting environment.
  • Provider changes, domain transfers, and website migrations are no challenge for you.
  • You implement cookie consent solutions and ensure legally secure tracking structures.
  • You work closely with our Performance and Content Team to improve conversion rates.
  • You bring your own ideas and develop our internal web and tracking standards further.

Qualification

What we're looking for

• 2-3 years of experience in the field of Web design/Web development with tracking relevance – ideally in an agency setting.
  • Very good WordPress knowledge.
  • Secure handling of Google Analytics 4 and Google Tag Manager.
  • Understanding of conversion logics and user guidance.
  • Technical basic understanding of hosting, server structures, and website migrations.
  • Structured, independent working style and willingness to take responsibility.
  • Openness to feedback and further development.

Nice to have

• Experience in UX optimization.
  • Basic knowledge of SEO.
  • Experience with Performance Marketing Teams or Conversion Optimization.
  • Experience in the hotel or tourism sector is an advantage – but absolutely not a must.

Benefits

What you can look forward to

• 100% Homeoffice & flexibility: Work from anywhere – with clear structure and genuine trust culture.
  • Project responsibility: You oversee web projects comprehensively – technically clean and with impact.
  • A team that supports each other: Interdisciplinary, appreciative, solution-oriented – without egos.
  • Fair remuneration + development prospects: Transparent structures and clear role models.
  • Personal growth: Training budget, regular development conversations, and genuine perspectives towards Senior or specialized roles.
  • Design freedom: Your ideas count. We're building an agency that grows healthily – with people who want to contribute.

Our values

• Responsibility: We act consciously, make decisions, and stand up for each other.
  • Authenticity: We say what we mean – openly, honestly, and with courage for clarity.
  • Learning culture: Development is not a bonus – it's part of our DNA.
  • Cooperation: Trust, appreciation, and genuine team spirit make our work possible.
  • Sustainability: We build long-term relationships, not short-term digital projects.
  • Connection: Whoever joins us should want to stay. Because you can grow and feel good here.

Sounds like you?

Then we're thrilled to get to know you better.
Send us a brief, honest application – what motivates you, what you're looking for, and what you bring with you.
Optional: Add your 16Personalities test results (with percentage values of the expressions).

📝 Subject: Application Web & Tracking Specialist
👤 Contact person: Tim Schmitz

Or connect with us on LinkedIn and say hello – we're looking forward to the exchange.

This is how our application process works

1. Bewerbungseingang – we review your documents
2. Fragebogen – We ask you a few questions and evaluate your answers
3. Erstgespräch via Microsoft Teams (personal getting-to-know-you)
4. Probeaufgaben
5. Rücksprache mit der Geschäftsführung
6. Final decision & hiring