Web Analytics & Marketing Technology Lead (m/f/d)

Our goal is a solar system on every roof, a storage in every house, and an electric car in every garage. Enpal makes this possible with an integrated overall solution for decentralized energy – from solar systems and battery storage to wallboxes, smart meters, and heat pumps. The core of this is our AI-supported platform Enpal.One+, which intelligently networks thousands of systems and efficiently optimizes electricity procurement and feeding into the energy market.

Are you ready for solutions that are more than just a promise and bring real quality of life to thousands of households every day? What you shape at Enpal delivers clean electricity tomorrow and sustainably changes how we use energy.

We are looking for a Web Analytics & Marketing Technology Lead who will take responsibility for our website analysis and onsite tracking. You will help us understand who visits our websites, how users interact with our content and lead funnels, and what turns a visit into a qualified lead and ultimately a customer.

Our websites are central to acquiring and addressing our customers. You will ensure that we reliably connect website behavior, marketing activities, and sales results – and use this data to improve the user experience, lead quality, and our campaign performance.

This role offers you the opportunity to combine hands-on technical work with analytical problem-solving and to build and further develop this area within our Growth team.

Your Tasks

• Take full responsibility for onsite tracking and web analytics across our websites, landing pages, and lead funnels.

• Implement, test, and manage the tracking of central website interactions – from page visits and content usage to form steps and drop-offs to lead registration.

• Analyze how visitors move around our websites, identify hurdles and potentials, and, together with Marketing, Product, and CRO, improve user interaction and conversion.

• Further develop our traffic attribution and customer journey measurement so that we understand which channels, campaigns, and touchpoints bring users to our websites and contribute to conversion.

• Connect website behavior with CRM and customer data to differentiate between new visitors, prospects in the sales process, and existing customers – as far as identification and consent allow.

• Ensure that advertising platforms receive reliable conversion and quality signals – from website interactions and lead registrations to appointment bookings, successful sales calls, and purchases.

• Work with Performance Marketing and Sales to understand which traffic and onsite behavior leads to higher lead quality, and use these insights to improve our customer acquisition.

• Be the central point of contact for website tracking and measurement: Manage external partners, maintain documentation, and continuously improve data quality and consent management.

Your Profile

• Experience in Web Analytics, Digital Analytics, or Marketing Technology, with hands-on responsibility for website tracking.

• In-depth knowledge of Google Tag Manager and GA4, including event tracking, data layers, debugging, and quality assurance.

• An analytical mindset and the ability to translate website and funnel data into concrete recommendations for action.

• Solid technical understanding, including JavaScript, HTML, and how data is collected and transmitted on websites.

• Experience with server-side tracking and conversion tracking for advertising platforms, ideally with Google Ads Enhanced Conversions or Meta Conversions API.

• Understanding of attribution, cookies, and consent management, including the limitations of tracking across sessions and devices.

• Proactiveness, sense of responsibility, and strong communication skills in collaboration with Marketing, Analytics, and Development.

• Very good English skills; German language skills are a plus.

Nice to Have

• SQL skills and experience with website event data in BigQuery, Snowflake, or comparable platforms.

• Experience with the integration of website tracking, CRM data, and offline conversions.

• Exposure to CRO, A/B testing, or personalization.

• Experience in lead generation business models with longer sales cycles.

Are you interested even if you don't meet all the requirements? Apply anyway! We look forward to discovering your potential – regardless of whether your experience meets every single prerequisite. ☀️

What you can expect

• Work in Germany's first green unicorn – Actively shape the solar energy transition.

• The sun shines all over the world – At Enpal, you work with a highly motivated, diverse team from over 65 nationalities.

• The ideal setup for your focus – We are convinced that excellent results are achieved where the conditions are right. That's why we rely on a hybrid work concept that gives you the freedom to work exactly as it best suits your tasks. Need new inspiration on an international level? With Workflex, depending on your responsibilities, we offer the opportunity to work abroad for up to 30 days a year.

• Grown-up Business & Startup Spirit – In our modern office in Berlin-Friedrichshain, you'll find everything your heart desires, from height-adjustable desks and a table tennis table to stocked drink refrigerators and barista coffee.

• Your kick-start at Enpal – Onboarding day with a Welcome Bag, Buddy Program, and a team that truly embraces you.

• Stay up-to-date & shape the future – Transparent All-Hands meetings, short decision-making paths, and an open feedback culture, because there's no progress without mistakes.

• The energy transition only works together – At Enpal, you can expect a legendary team spirit and unforgettable team and company events.

• Your extra boost – 29 vacation days + a free day each on Christmas Eve & New Year's Eve, discounted membership at Wellhub, and Corporate Benefits. Everything that helps you balance work and life.

• Provision for your future – We think sustainably not only when it comes to energy, but also when it comes to you. Use our company pension scheme and build a solid foundation for your future step by step.

• Make your home smart – Sustainability starts in your own four walls. As part of the team, you benefit from a permanent 25% discount on the entire Bosch Smart Home product range – for an even more efficient and connected home.

We at Enpal are proud of the diversity of our team. Neither during hiring nor during employment are decisions made based on skin color, religion or religious belief, ethnic or national origin, nationality, gender identity, sexual orientation, disability, or age. Enpal stands for a safe workplace and acts against discrimination and harassment of any kind.

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