Web Analyst & Tracking Expert (m/f/d)

We aim to become the go-to resource for Google Ads & Web Analytics for e-commerce companies with a large product assortment in the DACH region. We are convinced that many online shops are not yet reaching their full potential due to poor support. We want to change that.

At our company, we place great importance on personal development, operational and strategic excellence, and transparency.

We want all our team members to develop professionally and personally, thereby ensuring exceptionally good customer results.

To ensure this and to take our team to the next level, we are looking for a Web Analyst & Tracking Expert (m/f/d). If you are eager to further develop our tracking concept and create valuable dashboards and ad-hoc analyses, then you are exactly right here!

Responsibilities

As a Web Analyst & Tracking Expert (m/f/d), you will be responsible for ensuring that our clients and our performance marketing managers receive reliable data for optimization. Currently, our CEO is responsible for this area, and you will support him and eventually take over this area.

1. Web Tracking

• Tracking Concepts: Before you start with tracking, you will conceptualize and plan the measures that are necessary and sensible for the client.
• Google Tag Manager: You will be responsible for the (Server) Google Tag Manager in all our projects and the first point of contact for your colleagues.
• Server Side Tracking: We want to extract the maximum amount of data and therefore implement Stape for all our clients.
• Debugging: You will independently find errors in the tracking setup of new and existing clients and know how to solve the problems.

2. Web Analytics

• Google Analytics 4 & Microsoft Clarity: You will not only create the tracking for our clients but also conduct regular analyses for clients or your colleagues.
• Data Studio: You will create complex reports for external or internal dashboards with all available data sources.

3. Nice to have: Data Preparation

• Data Warehouse: We have our own Data Warehouse, which is to be further expanded to enable even better analyses.
• Internal Tools: We have internal tools based on the DWH that are to be further developed with the help of AI.

Qualifications

• Experience**: You bring at least 2 years of practical experience in Web Analytics, GA4, and Google Tag Manager, ideally with a strong background in an agency environment.
• Hands-On Mentality: we are a small team (currently 6 people) and you are expected to work very proactively.
• Deep Technical Knowledge: Google Tag Manager, Google Analytics 4, and Microsoft Clarity are your domain. You fundamentally understand Google Ads and Online Marketing and are not afraid of scripts or technical implementation. Experience with Server Side Tracking and other SEA-specific tools would be a bonus.
• Analytical Mindset: Terms like attribution models, consent banner adjustments, and competitor analyses are your daily tools.
• Customer-oriented, independent, structured, and goal-oriented way of working with a strong service orientation.
• The analysis and evaluation of data are among your greatest strengths. You create meaningful dashboards, evaluate them, and can make data-driven statements.
• Your confident demeanor, your sovereign approach, and strong communication skills characterize you and make you successful in customer support as well as in contact with your team.
• Nice to have: Completed degree in economics and/or a comparable degree program/training.
• Fluent German and English skills in speaking and writing (German is essential, as customer contact is in German).
• Permanent residence in Germany.

Benefits

• Experience a growing agency up close and take the opportunity to be directly involved in decisions and actively shape them, instead of being trapped in dusty structures.
• Flat Hierarchies: direct collaboration with Sergej, the CEO.
• Steep learning curve through further training opportunities and through our years of experience in SEA and Web Analytics, and annual visits to trade fairs or training courses.
• Long-term customer relationships allow for in-depth engagement with our clients and their processes to grow together with the clients.
• Quality over quantity in terms of the number of clients.
• Access to our extensive internal knowledge wiki.
• Quarterly multi-day meetings with the entire team for joint work, workshops, and team-building activities.
• Equipped with Apple MacBook, large screen, and high-quality peripherals.
• Home office (within Germany) with the option to come to the office in Hamburg. Additionally, the possibility to work occasionally from EU countries.
• Flexible working hours - 39-hour work week with core working hours from Mon - Fri 10:00 AM - 3:00 PM.
• 30 days of vacation + 1 day of vacation on your birthday + Half a day on Dec 24th & 31st = Up to 32 days of vacation.
• Urban Sports Club membership.

We also wish for you to contribute your expertise and develop us as a team. Internal exchange is very important to us, as only through this is healthy human and professional growth possible.

Send us your CV or your polished LinkedIn profile and tell us about your practical experience in Web Analytics and customer support so far. We are very much looking forward to your application!

In the first step, we would like to arrange a 30-minute meeting with you to get a first impression. This will be followed by a case study. Based on this, we will invite you to Hamburg for the final interview.

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