VP – Marketing Operations and Intelligence

Job Summary

We are looking for a commercially sharp, data-driven and execution-focused VP, Marketing Operations and Intelligence to lead the operating engine behind SGX Group’s digital marketing and marketing intelligence capabilities.

Reporting to Head of Marketing and Digital Engagement, this role is responsible for developing MarTech, ABM, channel governance, performance measurement and customer intelligence. Leading a lean team, this role works closely with colleagues across the broader Marketing & Communications and CRM/Sales teams to strengthen audience targeting, campaign effectiveness and client engagement outcomes.

This is a hands-on leadership role focused on building a scalable marketing operating system that supports prospect conversion, opportunity progression and deeper client engagement across digital, media, content and event.

Responsibilities

• Lead and optimise the MarTech stack, including ABM, email marketing, marketing automation, CRM integration and related platforms.
• Drive digital engagement programmes that support prospect conversion, opportunity progression and deeper client engagement, including cross-sell and up-sell initiatives.
• Partner with CRM and Sales teams to connect marketing activity with customer intelligence, opportunity analytics, pipeline visibility and business outcomes.
• Be accountable for digital channel governance and attestation, optimising user journeys across web, email, ABM, campaigns, events and other client engagement touchpoints.
• Lead marketing intelligence, including customer and market research, competitor intelligence, social listening, audience analytics and stakeholder insights.
• Build campaign and channel dashboards, and translate data, research and digital signals into actionable insights and recommendations.
• Manage research agencies, MarTech vendors and analytics partners to ensure quality delivery, strong governance and measurable value.
• Lead a lean team and drive marketing transformation initiatives across MarTech, automation and process optimisation.

Requirements

• Minimum 12 years of experience in digital marketing, marketing operations, MarTech, marketing analytics, customer intelligence or related fields.
• Degree in Marketing, Business Administration, Business Analytics, Behavioural Science, Data Science or a related discipline.
• Proven experience managing MarTech platforms (e.g. Salesforce, Dotdigital, Hubspot), covering ABM, email marketing, marketing automation, CRM integration and campaign technologies.
• Strong B2B digital marketing experience, ideally within financial services or other sophisticated client environments.
• Strong understanding of customer segmentation, digital journeys, campaign performance measurement and data-driven optimisation.
• Experience linking marketing activity with CRM data, opportunity analytics and business outcomes.
• Experience in data visualisation (e.g. Power BI, Looker Studio) and translating analytics and market intelligence into actionable insights.
• Experience managing agencies, vendors or cross-functional stakeholders, with prior people management experience.
• Strong analytical, stakeholder management and communication skills, with high ownership and a practical, hands-on approach.