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Frucor Suntory

6 months ago

VP Brand Development & Value Creation - Asia

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Company information

Company
Frucor Suntory
Location
Australia, New South Wales, Sydney Region, Sydney, The Rocks Australia
Posted
6 months ago
View all jobs at Frucor Suntory

Job description

At Suntory Beverage & Food, we boldly move forward together to realise the dreams of becoming a world-leading next-generation global beverage company - you are an important part of this and here is how your role helps us win. This role has regional responsibility for our iconic BOSS coffee brand as well as incubation brands. Supporting our regional Chief Marketing Officer to drive brand development and achieve the business goals across the region. This role will develop and manage brand growth strategies, build strong relationships with cross-functional teams, and collaborate with external partners to drive business results. Key responsibilities include: • Developing and implementing brand strategies for BOSS coffee and incubation brands in Asia, including market research, competitor analysis, and consumer insights. • Collaborating with the regional Chief Marketing Officer to develop and execute marketing plans that drive business growth and achieve brand goals. • Building strong relationships with cross-functional teams, including sales, operations, and supply chain, to ensure alignment and effective execution of brand strategies. • Identifying opportunities for innovation and incubation, and developing business cases to support new initiatives. • Managing budgets and resources to deliver brand strategies and drive business results. • Staying up-to-date with industry trends, consumer insights, and market developments to inform brand strategies and drive growth. This role requires a strong understanding of the beverage industry, as well as experience in brand development and marketing. The ideal candidate will have: • A bachelor's degree in Marketing, Business Administration, or related field. • At least 8 years of experience in brand development, marketing, or a related field. • Strong analytical and problem-solving skills, with the ability to think strategically and make data-driven decisions. • Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and external partners. • Experience working in an Asian market, preferably in the beverage industry. • Fluency in English is required; Japanese language skills are a plus.

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