Vendor Marketing Manager HPE LATAM

Job description

Job Description:

We are looking for a Vendor Marketing Manager (HPE) to lead HPE's regional marketing strategy and execution in Latin America. This position will be responsible for driving brand positioning, demand generation, and business growth through comprehensive marketing initiatives, working closely with HPE commercial teams and regional stakeholders. The role requires a combination of strategic thinking, campaign execution, results analysis, and collaboration in multicultural environments.

Responsibilities:
Strategy and Planning:

Develop and execute regional marketing plans aligned with HPE and TD SYNNEX business objectives.
Design positioning and demand generation strategies for HP's different business lines.
Identify market and growth opportunities in the various countries of Latin America.
Collaborate with commercial teams and regional stakeholders to ensure alignment of initiatives.

Marketing Execution:

Lead integrated marketing campaigns including: Digital Marketing, Demand Generation, In-person and Virtual Events, Channel and Partner Programs, Content Marketing, and Brand Positioning.
Drive the use of digital tools, automation, and artificial intelligence to maximize campaign impact.
Coordinate agencies, vendors, and strategic partners to ensure effective execution.

Analysis and Investment Management

Manage marketing funds (MDF) and regional budgets.
Analyze KPIs, performance metrics, ROI, and contribution to the commercial pipeline.
Generate executive reports and strategic recommendations based on data.
Track initiatives, processes, and results to ensure objectives are met.

Relationship with HP and Regional Leadership

Act as the primary marketing point of contact for HPE in Latin America.
Collaborate with multicultural teams in a regional and matrixed environment.
Participate in meetings, presentations, and projects with global and regional teams.

Knowledge, Skills, and Experience:

Bachelor's degree in Marketing, Business Administration, International Business, Communications, or a related field.
Minimum of 5 years of experience in Marketing, Vendor Marketing, Demand Generation, Product Marketing, or Business Development within the technology industry.
Experience in integrated marketing (digital marketing, campaigns, events, lead generation, and positioning of IT products or solutions).
Knowledge of the technology ecosystem: manufacturer, distributor, channel, partner, and end customer; Experience in technology distribution is highly desirable.
Advanced English is essential for interacting with global teams and delivering executive presentations.
Excellent communication, presentation, and influencing skills to collaborate with regional and cross-functional teams.
Ability to develop marketing strategies, analyze results, manage investments, and handle multiple projects simultaneously.
Results-oriented, analytical thinking, innovation capacity, and experience working in multicultural structures.

Working Conditions:

Hybrid Model, focused on achieving objectives.
Availability for frequent travel to LATAM countries (1-2 times per quarter).

At TD SYNNEX, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.

What's In It For You?

Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
Diversity, Equity & Inclusion: It's not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don't meet every single requirement? Apply anyway.

At TD SYNNEX, we're proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you're excited about working for our company and believe you're a good fit for this role, we encourage you to apply. You may be exactly the person we're looking for!

Required skills

communication skills business development innovation digital marketing presentation skills marketing strategy results-oriented lead generation cross-functional collaboration strategic thinking analytical thinking budget management demand generation latam content marketing product marketing campaign execution brand positioning advanced english hpe technology industry event marketing hybrid model roi analysis executive reporting influencing skills multicultural teams kpi analysis channel marketing pipeline contribution partner programs vendor marketing manager marketing funds (mdf) distribution technology

Vendor Marketing Manager HPE LATAM

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