User Acquisition Mobile Lead

About Uplift

Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.

About Our Client

Our client is a rapidly growing digital marketing and ad-tech organization operating globally and partnering with major advertising platforms to deliver high-performance growth solutions. They support brands in scaling internationally through data-driven creative strategies and advanced campaign optimization.

With a team of 250+ specialists across multiple regions in Europe and North America, the company is building a fast-paced, analytics-driven performance culture.

They are now seeking "User Acquisition Mobile Lead" for their organization - a hands-on expert who will build and lead our mobile user acquisition system, set up tracking and analytics, launch initial campaigns, and manage a growing team of UA specialists.

Requirements

Key Responsibilities

• Build a complete mobile user acquisition system from scratch (Google App, Apple Search Ads, Unity Ads, and other networks).
• Set up and configure SDKs and MMPs (AppsFlyer, Adjust) for tracking and attribution.
• Define events, goals, and conversion logic for accurate performance measurement.
• Launch initial test campaigns and run cohort and funnel analytics to validate hypotheses.
• Develop frameworks for campaign optimization and scaling.
• Manage and mentor the UAM team (current specialists + hiring new team members).
• Collaborate with analytics, product, and creative teams to align strategy and growth goals.

Qualifications

• 4+ years of experience in mobile performance marketing / user acquisition.
• Proven track record with Google App Campaigns, ASA, and mobile ad networks (Unity, ironSource, Applovin, etc.).
• Deep understanding of mobile attribution, event tracking, and MMP setup (AppsFlyer, Adjust).
• Hands-on experience with cohort analysis, retention tracking, and LTV modeling.
• Strong analytical and leadership skills; ability to manage teams and cross-functional projects.
• English Upper-Intermediate+ (for communication and reporting).
• Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage.

What they offer:

• A unique opportunity to build and lead the mobile UA function from scratch.
• Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland).
• Competitive compensation and performance-based bonuses.
• Flexible working hours (start between 9:0011:00 CET).
• Paid vacation and sick leaves.
• Professional development, leadership training, and international exposure.
• Transparent communication, autonomy, and a data-driven environment.