UGC Marketing Manager (m/w/d)

We are one of the most well-known Streetwear Brands in Europe, and we make it at 6PM not only through our designs and unique vibe, but especially through our community. Whether Pop-Up Tour, own Records-Label or Collaborations - we don't just do Fashion - we do Culture.

And now we're looking for you!

As UGC Marketing Manager, you will take on a central role in our marketing team and serve as an interface between our brand, creators, and internal teams. You ensure consistent brand communication and contribute significantly to the realization of authentic and high-performance UGC content.

You keep track even in dynamic projects, work structured and solution-oriented? You think creatively, data-based, and want to actively shape and optimize processes? Then you are the perfect addition to our team.

Tasks

• Comprehensive operational implementation of (international) UGC campaigns on Instagram, TikTok & Co.
• Self-initiated identification, contact establishment, and briefing of creators for content asset creation
• Promotion and development of creator relations
• Identification and testing of new content formats, as well as their implementation
• KPI-based tracking and reporting of implemented campaigns for ongoing performance optimization, quality assurance, and derivation of action recommendations
• Development and optimization of internal processes, to ensure a continuous supply of content assets
• Closely working with our brand and performance team, to consistently develop our content strategy data-based

Qualification

• Bachelor's degree in Marketing, Communication, Media Studies or relevant professional experience in Content Marketing, Social Media Management or Community Management
• Excellent communication skills in German and English, both verbally and written, to briefings and contracts
• Familiarity with social media platforms, their ad managers, and common analysis tools for Meta, TikTok & Co.
• Understanding of campaign KPIs such as ROAS, CAC etc. and derivation of clear action recommendations
• Content competence: Outstanding understanding of digital trends and creative image language
• Solution-oriented and structured work approach, even in stressful situations
• Eagerness to take the initiative and engagement, to actively shape our content strategy

Benefits

• Modern office with rooftop garden in the heart of Frankfurt, drinks on us & Friday home office
• Subsidy for a fitness studio membership as well as various mobility subsidies
• Regular team events
• Flexible working hours in a young, motivated team
• Attractive salary package with variable remuneration component

Become part of one of Germany's leading streetwear brands and support us in shaping fashion culture - with your engagement and your sense for good content. We're looking forward to you!

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