UGC Creator / Social Media Creator (m/f/d)

paselo is a young, fast-growing company for high-quality dietary supplements for dogs. Our mission: To sustainably promote the health and joy of life of dogs – with natural, laboratory-tested products that are scientifically sound and valued by pet owners.

What it's about

Our products are in demand. To ensure this continues, you will be in front of the camera for our advertisements and organic content (Facebook, Instagram, TikTok). You will receive support in conception and video editing.

Tasks

• You produce content that doesn't look like advertising. Authentic videos, strong openings, understandable product stories, and content that people actually watch until the end.
• You constantly test new approaches. Hooks, formats, scripts, perspectives, storylines, and calls-to-action – you don't just produce more content, you find out which content works.
• You understand our target audience. You engage with what moves them, what problems they have, what language they speak, and what situations they know from their everyday lives. Your ideas arise from this.
• You credibly integrate products into stories. No reading of advertising texts and no glossy commercials. You show products as real people would discover, use, and recommend them.

Qualification

You are a particularly good fit for us if you can authentically represent our target audience on camera.

A large portion of our content is aimed at women aged approximately 45 and over. Therefore, we are looking for someone with a credible understanding of this life world, its topics, its language, and its everyday life.

Since dogs regularly play a role in our content, it is a big plus if you have your own dog with whom you can easily produce content.

However, what is decisive for us is not age or gender, but whether you can produce authentic, credible, and high-performing content for our target audience.

Benefits

• Performance-related pay. Fixed salary plus commission. Those who deliver earn significantly above working student level.
• Real autonomy. Building a sales channel from scratch – not assisting in building it.
• Direct access to the founder. Short distances, quick decisions, no coordination ping-pong.

We look forward to receiving your application. In your cover letter, please indicate what type of collaboration is interesting for you: from freelance to mini-job/mid-job to part-time, we are open to many possibilities.

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