Trade Marketing Specialist - FMCG

Our client is seeking a creative and strategically-minded Trade Marketing Specialist to join their team, supporting their vibrant FMCG portfolio. This is a fully remote position, offering a flexible work environment. You will be instrumental in developing and executing effective trade marketing strategies that drive sales and enhance brand presence at the point of purchase. This role requires a deep understanding of the FMCG retail landscape, consumer purchasing behavior, and promotional mechanics. You will collaborate closely with sales, marketing, and brand teams to ensure trade initiatives are aligned with overall brand objectives and deliver measurable results. This opportunity is ideal for a forward-thinking marketer who excels in a remote setting.

• Develop and implement innovative trade marketing plans and promotional activities tailored for the FMCG retail environment.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade marketing interventions.
• Create compelling in-store merchandising materials, point-of-sale displays, and promotional collateral.
• Collaborate with the sales team to ensure effective execution of trade programs at the retail level.
• Manage trade marketing budgets and measure the ROI of various initiatives.
• Stay abreast of the latest trade marketing best practices and digital tools relevant to the FMCG sector.

• Bachelor's degree in Marketing, Business, or a related discipline.
• Minimum of 3 years of experience in trade marketing, brand management, or sales within the FMCG industry.
• Proven ability to develop and execute successful trade marketing campaigns.
• Strong analytical skills with experience in sales data analysis and interpretation.
• Excellent project management and communication skills.
• Proficiency in relevant software, including MS Office Suite and data analysis tools.

• Competitive salary and performance-based bonus opportunities.
• Fully remote work environment offering maximum flexibility and convenience.
• Opportunities for career advancement and professional development within the FMCG sector.
• Work on diverse and well-recognized FMCG brands.
• Collaborative and supportive remote team culture.