Trade Marketing Manager - On-Trade

Your Key Missions Definition of You are the Chief Marketing Officer of the On-Trade channel in Switzerland. Your role goes beyond execution: you define the 'Go-to-Market' of products/brands on your channels. You analyze the market to identify growth levers and build plans that will allow the commercial team to gain market share and value our portfolio.Trade Marketing Manager - On-TradeYour Key Missions Definition of the Strategy: Develop the roadmap for the On-Trade channel in Switzerland, taking into account the company's overall strategy and the competitive landscape. Define the key performance indicators (KPIs) that will measure the success of your initiatives. Identify the target audience and develop a marketing mix that will effectively reach them. Collaborate with the commercial team to develop a sales strategy that aligns with the marketing plan. Analyze market trends and competitor activity to identify opportunities for growth and optimize our marketing efforts. Develop and implement a content calendar that showcases our products and brands in an engaging and relevant way. Monitor and report on the performance of your initiatives, using data and insights to inform future decisions.