Trade Marketing Manager - FMCG Retail

Our client, a prominent and well-established FMCG company, is actively seeking a proactive and results-oriented Trade Marketing Manager to enhance their retail presence in **Port Elizabeth**. This role is integral to driving sales performance at the point of purchase by developing and executing impactful in-store strategies, promotional activities, and category management initiatives. The ideal candidate will possess a deep understanding of the retail landscape, strong analytical skills, and a proven ability to collaborate effectively with sales teams and retail partners. You will be responsible for translating brand strategies into effective trade marketing plans that capture consumer attention and drive purchase decisions within the retail environment. This position requires a creative thinker with excellent project management abilities and a keen eye for detail. You will be working closely with key accounts to ensure optimal product placement, visibility, and promotional execution. The **Eastern Cape** region is a significant market for our client, and this role is crucial for maximizing their footprint and sales within this area. We are looking for a dynamic individual who can build strong relationships and deliver measurable results in a competitive market.

• Develop and implement effective trade marketing strategies and plans to support sales objectives and enhance brand visibility in retail channels.
• Collaborate closely with the sales team to understand retailer needs and develop tailored promotional programs.
• Manage the planning and execution of in-store marketing activities, including point-of-sale materials, promotions, and merchandising.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade marketing initiatives.
• Develop and manage the trade marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Build and maintain strong relationships with key retail partners and distributors.
• Create compelling sales presentations and materials to support the sales force.
• Monitor the effectiveness of trade marketing campaigns and provide regular performance reports.
• Ensure brand consistency and compliance with all trade marketing activities.
• Identify opportunities for category growth and provide insights to support category management initiatives.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing, preferably within the FMCG sector.
• Proven experience in developing and executing successful in-store promotions and merchandising strategies.
• Strong understanding of the retail environment and key account management.
• Excellent analytical and problem-solving skills.
• Strong communication, presentation, and negotiation skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Experience in **Port Elizabeth** or the **Eastern Cape** region is an advantage.
• A proactive and results-driven attitude.

• Competitive salary package.
• Performance-based incentives.
• Comprehensive medical aid.
• Provident fund.
• Generous annual leave.
• Opportunities for professional development.
• Travel allowance.
• Positive and collaborative work environment.
• Access to leading FMCG brands.
• Be part of a growing company with career advancement prospects.