Trade Marketing Executive

Job Summary:

The ideal candidate will support brand visibility, trade promotions, and market activation initiatives across on-trade and off-trade channels. This is a hands-on role ideal for a recent graduate passionate about brands, sales, and market dynamics.

Key Responsibilities

• Assist in executing brand activation activities in retail outlets, bars, pubs, and events.
• Coordinate the rollout of in-store visibility elements.
• Ensure on-shelf presence of our products as per planogram in line with Off Trade Standards of Excellence.
• Track and support promotional campaigns and monitor their performance at point-of-sale (POS)
• Following the permanent journey plan to our EP / IP On & Off Trade accounts.
• Maintain records and hygiene of POS deployed at various EP / IP accounts.
• Assist in creating trade decks and reports analyzing the ROI of activations and promotions.
• Ensure all activities comply with local laws, especially alcohol marketing regulations.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 6 month –2 years of experience in trade marketing / field marketing .
• Strong organizational and communication skills.
• Proficiency in MS Office (especially Excel and PowerPoint)
• Comfortable with fieldwork.
• Understanding of Alco-bev marketing codes and legal constraints. (preferred but not mandatory)

Preferred Qualities:

• Passionate about the Alco-bev industry and consumer trends.
• Detail-oriented and proactive, with a can-do attitude.
• Ability to work in a fast-paced, target-driven environment.