Tracking Specialist (m/w/d)

Hey, we are Sunlab – nice to have you drop by.

You want to implement Tracking not just technically, but as a strategic foundation for real performance? Perfect – that's exactly our claim.

We work best with Category Killers or customers who will become them. For that, we don't need a superficial setup, but a clean, loadable and scalable data basis.

As a data-driven team from Aschaffenburg and Hamburg, it's our mission to make performance measurable – across all channels. We identify gaps in tracking, lift hidden data potential and ensure that attribution, conversion-tracking and data flows accurately depict what really matters.

Clear text: Inaccurate data, missing events or blackbox attribution are not just fringe topics for us, but real growth brakes. We think tracking holistically – from setup and server-side implementation to consent management and clean interfaces between shop system, CRM and ad platforms.

You analyze existing Tracking-Setups, develop them strategically further and create an Infrastructure that makes scalable growth possible in the first place.

We are ambitious makers and believe that the perfect combination of Daten, Technologie und smarten Prozessen makes the difference. In the coming months, we would like to further professionalize our tracking architecture, build up server-side and first-party setups, integrate automations and new technologies to get the maximum out of our campaigns and customer data.

To bring our mission forward, we are looking for you as
Tracking Specialist (m/w/d)

Aufgaben

Your Responsibility Area

• Tracking-Setup & Architecture: You build new tracking setups on (usually via Google Tag Manager) and develop existing implementations strategically further.
• Monitoring & Troubleshooting: You monitor running tracking setups, analyze error sources and fix issues in pixel-, tag- and analytics-implementations structured and sustainably.
• Analytics & Pixel Management: You maintain and optimize existing Google Analytics- and marketing-pixel-implementations and ensure a clean, valid data foundation.
• Innovation & Automation: You develop the tracking area actively further – from automations and custom templates to conceiving small tracking products that bring our agency technologically forward.

Qualifikation

Your Background

• Experience: At least 2 years of experience in web tracking or performance marketing.
• Analytics Know-how: Very good knowledge in Google Analytics (ideally GA4).
• Working Style: Structured, organized and solution-oriented approach.
• Analytical Understanding: Strong business thinking as well as conceptual and analytical skills.
• Customer Orientation: High service requirement and professional appearance towards customers.
• Soft Skills: Teamwork, clear communication and high self-initiative and self-responsibility.
• Languages: Conversational German and English in writing and speaking.

Benefits

Your Benefits

• Flexible Working Hours, No Obligatory Days
• Roundabout Care in the top modern headquarters on the Bavarian Main River, fitness room, gaming room on over 1,600 square meters and more.
• Flat Hierarchies & Short Decision-Making Paths
• A Strong Onboarding, Regular Trainings & Conferences

So apply now and join us in setting our customers at the top. We're already looking forward to getting to know you soon.

Julia and the team from Sunlab

PS: You can also simply call us at 06021 4228997 or send a message on LinkedIn.

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