Tracking & Analytics Specialist (m/f/d) - Freelance

Your Tasks

• Expand the landscape: Audit our current tracking setup on our web and app and implement new event tracking schemas aligned with our customer journey and product roadmap.
• Enable experimentation: Identify and resolve existing tracking discrepancies to ensure our tracking and A/B testing efforts (and subsequent data analysis) are accurate and actionable.
• Optimize our data layer: Work with our developers to improve the Data Layer structure, ensuring it serves as a "single source of truth" for all third-party tools
• Improve server-side tracking: Optimize and maintain our server-side tracking (sGTM) to improve data privacy, site performance, and measurement accuracy.
• Bridge the gap: Work closely with the Product and Engineering teams to ensure new features are launched with "tracking-by-design."

Your Profile

• Google Tag Manager: Deep experience in both Client-Side and Server-Side GTM.
• Tracking governance: Expertise in creating web and app tracking structures and documentation that non-technical stakeholders can understand.
• GA4 experience: Mastery of event-driven data models, custom dimensions, and exploration reports.
• A/B testing support: Proven track record of setting up tracking for A/B testing tools to ensure clean bucketed data.
• Web technologies: Strong understanding of JavaScript, HTML, and CSS selectors for custom tag implementation. Strategy-minded: Ability to map technical tags to high-level customer journey milestones.

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