TMD Manager

Role purpose

• To conduct the TMD trials of NPI for getting better clarity about product concept & communication along with creation of the storylines to demonstarte performance of NPIs in market place.
• To act as a bridge between CPD & commercial organization to deliver Division business strategy and successful launch of NPI’s.

Accountabilities

1. Ensure implementation of the NPI (New products) TMD trial plan in changed market scenario, local conditions and competitions, work in close coordination with divisional team
2. Understand the insights of why and how a farmer uses our new product ahead of the launch and the challenges and opportunities about it
3. Create enthusiasm in customers as well as Division team about new products through TMD trials and mega showcasing
4. To form bridge between sales and development team in making TMD trials more customer centric
5. Support to create digital content and digital implementation for NPI lauches
6. To have good skills in inter-communication and high level of technical expertise related to the crop systems, major pests, diseases & weeds and spray technology in the area
7. Participate in campaigns during launch and ensure right technical communication and implementation
8. Attend selectively to product complaints and provide solutions in consultation with CPD
9. To support division team to develop technical Capability
10. To create networking with influencers such as Govt. Instistutes, SAU scientists which can support to strengthen NPIs at market place.