TikTok Shop Creator & Affiliate Manager

Beauty by Earth is a fast-growing, clean beauty brand built on performance, integrity, and products that actually work. We sell across DTC, Amazon, retail, and marketplaces — and TikTok Shop is a major growth channel for our brand.

This role sits at the intersection of creators, content, and commerce. If you understand what makes TikTok creative convert — and can turn creators into a real revenue engine — keep reading.

You will build and operate our creator and affiliate ecosystem end-to-end: sourcing and activating creators, seeding products, coaching content quality, and driving consistent GMV. This is a performance role with real accountability — including P&L ownership for the TikTok Shop channel.

This is not a passive community or influencer coordination role. You are expected to understand what good TikTok creative looks like, coach creators toward higher-converting content, and continuously optimize for output and ROI.

• Own TikTok Shop channel performance, including GMV, efficiency, and contribution margin

• Recruit, onboard, and activate TikTok Shop creators and affiliates

• Seed products to creators at scale, tracking outcomes and ROI

• Coach creators on how to produce high-converting TikTok content

  • Hooks, angles, storytelling, lighting, pacing, edits, CTAs

  • What converts vs. what just looks “nice”

• Provide clear briefs, feedback, and performance guidance to creators

• Build and manage creator communities (Discord and TikTok-native tools)

• Keep creators engaged through announcements, challenges, competitions, rankings, and incentives

• Run creator initiatives and campaigns designed to increase content volume and GMV

• Ensure creators post consistently and align with performance expectations

• Track creator performance across content volume, GMV, conversion, and ROI

• Identify top-performing creators and double down; cut or deprioritize underperformers

• Coordinate with internal teams on inventory availability, shipping, timelines, and offers

• Maintain clean tracking systems and dashboards

• Growing number of active creators per week

• Increasing high-quality content volume tied to conversion

• Consistent and scalable TikTok Shop GMV

• Improving channel-level profitability and efficiency

• Strong creator retention and engagement

• Clear visibility into cost per seeded creator vs output

• Deep understanding of TikTok as a platform and what drives performance

• Strong creative instincts — you know a good hook when you see one

• Experience coaching creators or affiliates to improve content quality and conversion

• Comfort owning revenue and performance, not just relationships

• Highly organized, execution-oriented, and data-aware

• Clear communicator who can give direct, constructive feedback

• Comfortable operating in a fast-moving, test-and-learn environment

• Experience with creator, affiliate, or influencer programs (TikTok preferred)

Why This Role Matters:

TikTok Shop is not an experiment for us — it’s a real growth lever with real dollars attached. This role directly impacts revenue, content quality, and channel profitability. If you perform, the scope and opportunity will grow with it.

Job Location:
This position is fully remote with no in-office requirement.

About Beauty by Earth:

Beauty by Earth is a clean, high-performing skincare brand on a mission to help people look and feel their best—without compromise. We’re passionate about natural, non-toxic ingredients, sustainable practices, and delivering products that actually work.

A few fast facts:

• Female-founded, Made in the USA
• Certified Cruelty-Free & Plastic Neutral
• Sold across Amazon, Shopify, Target, Walmart, and other Online Retailers
• Obsessed with performance, obsessed with our customers

Social:

• TikTok
• Instagram
• Facebook
• YouTube

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