Temporary Marketing Analyst

TEMPORARY ROLE/6 MESES/6 MONTHS Role summary: The Marketing Analyst will support the Sony Pictures Television Networks, Home Entertainment, TV Distribution and Emerging Businesses in Mexico. The Marketing Analyst will report into the Marketing Manager on all consumer driven marketing strategies and tactics for SPE properties with a special focus in planning and executing above the line media campaigns to increase brand awareness and maxim digital opportunities. Core Responsibilities: Support a variety of marketing initiatives and projects, including campaign development, market research, competitive analysis, and data analysis. Develop and maintain relationships with internal stakeholders, such as Marketing Manager, Creative Services, and Public Relations teams. Collaborate with external partners, such as advertising agencies, media companies, and vendors. Provide support to the Marketing Manager in planning and executing marketing campaigns, including budgeting, scheduling, and resource allocation. Analyze market trends and consumer behavior to inform marketing strategies and tactics. Develop and maintain a deep understanding of Sony Pictures Television Networks' brands, products, and services. Utilize data analysis tools and software to analyze campaign performance and provide insights for future marketing initiatives. Provide recommendations for improving marketing campaigns based on data analysis and market research. Develop and maintain a comprehensive understanding of the Mexican market, including consumer behavior, market trends, and competitor activity. Provide support to the Marketing Manager in developing and implementing marketing strategies and tactics that align with business objectives. Collaborate with cross-functional teams to develop and implement marketing initiatives that drive brand awareness and engagement. Utilize project management tools and software to track progress and manage multiple projects simultaneously. Develop and maintain a comprehensive understanding of marketing metrics and KPIs, including ROI, conversion rates, and customer acquisition costs. Provide recommendations for improving marketing campaigns based on data analysis and market research.