Technical Web Specialist (m/w/d) (Part-time)

We bring the energy transition to the city! - With you?

We think that energy transition doesn't have to be complicated. We offer municipalities, network operators and energy suppliers the necessary decision-making and data basis for a forward-looking planning of energy systems. At our company, you work agilely in roles rather than in rigid hierarchies. We rely on genuine self-responsibility, plenty of design freedom in your daily work and a team that shapes the future together.

We are looking for an employee for our marketing and communications department to conceptualize and implement our marketing activities.

Your role

In this position, you will be the pivot of our digital presence. You combine technical expertise with marketing understanding to establish our website as a high-performance channel for our B2B services. You think strategically, act operationally and have the claim that our web infrastructure is always one step ahead.

Tasks

• Website Management (WordPress): You take over the technical maintenance and continuous optimization of our WordPress infrastructure. You ensure maximum performance (Page Speed, Core Web Vitals) and IT security.
• HubSpot & Lead Infrastructure: You build and optimize landing pages, forms and CTAs directly in HubSpot and ensure that data connection between our WordPress website and CRM works seamlessly.
• Campaign Implementation & Tracking: You set up tracking for our marketing channels (Google Tag Manager, GA4, HubSpot-Tracking) and ensure a data protection compliant (DSGVO) consent management to make our campaigns measurable.
• Technical SEO: You take over the technical search engine optimization, so that our target groups can easily find us.
• Content Maintenance & UX Implementation: You maintain digital content (texts, image material) quickly and accurately. You pay attention to a faultless user experience (UX) and set navigation structures technically correctly.
• Tool Integration: You integrate third-party tools (e.g. booking tools for expert consultation appointments, webinar software or newsletter sign-ups) via plugin or API interface into our web landscape.

Requirements

• Background: You have a successfully completed degree (e.g. business informatics, digital marketing), equivalent training or are a passionate newcomer with comprehensive technical