Team Lead SDRs | C2 German | Cold calling experience

Team Lead Sales Development (m/f/d), Player-Coach for 5 to 8 SDRs at a Sales-as-a-Service Agency in Berlin

Intro

Most team lead roles look for someone who watches dashboards. Here, your team sees you making calls yourself.

Our client builds and operates B2B outbound for companies that cannot or do not want to build their own sales team. Sales-as-a-Service from Kreuzberg, 20+ people from Sales and AI, backed by a Health VC and a Berlin Family Office. Plus, their own AI models on their own data and elite partner of a large cloud telephony provider.

The mandates range from global corporations to stealth startups, as well as US companies entering the German market. The team lead role is currently the highest priority.

The Package: 60k EUR base, OTE up to 100k, bonus uncapped, Berlin hybrid without a rigid office policy.

Tasks

• You lead a team of 5 to 8 SDRs who book appointments for clients. Around 70% leadership: coaching, call reviews, campaign management, reporting.

• Around 30% operational: You stay on the phone yourself and jump in where needed.

• The Mandates: Smart Building and Building Technology, AI Software Development, Funding, Deep Tech, Special Machine Engineering, Municipal Utilities, International Sales Tech Platforms.

• You have daily customer contact, including with CEOs and Heads of departments. The typical moment: A CEO who pays for outbound wants to know why fewer appointments were made this week than planned. You explain it with numbers and sell the next step.

• Own Customer Projects: You set up new mandates (ICP, list, messaging, cadence) and align the team to them. International projects like US market entries often land precisely with the team leads.

• You manage based on calls, connect rate, meetings, and show rate per SDR and know which lever you are turning.

• Stack: Clay, Lemlist, n8n, Attio, Placetel, LinkedIn Sales Navigator, plus their own AI unit with automated research and AI call coaching.

Requirements

• You were an SDR yourself and made cold calls. You know what the 60th call of the day feels like, and that's precisely where your credibility as a coach comes from.

• At least 1 year of real leadership experience as a team lead in B2B. Pure B2C is not enough here.

• If an SDR has been underperforming for weeks, you have a plan: call review, roleplay, 1:1, and if necessary, the consequences.

• You remain calm and clear in front of a CEO and have the numbers ready, especially in a bad week.

• Not everything has a process. You help build, instead of clinging to responsibilities.

• Must-haves: fluent German, resident in Berlin.

• Honestly: If you are a Head of today and want to maintain this level, this is one level too deep. And those who only want to manage and no longer make calls are in the wrong place here. A degree or a big logo on your resume is not the gateway; your team's numbers are.

Benefits

• 60k EUR base, OTE up to 100k, bonus uncapped. The base salary is deliberately moderate; the bonus is the lever for everyone who wants to perform with their team.

• Perspective: more responsibility over own customer projects and larger teams, moving towards Project Lead with responsibility for client accounts and SDR teams.

• Learning Curve: Mandates across industries, from corporations to stealth startups, plus international market entries. After 12 months, you will set up an outbound project in any industry from scratch and bring a team up to speed.

• Coaching with data instead of gut feeling: AI research and AI call coaching from the in-house AI unit make your SDRs better faster.

• Hybrid without a rigid policy: Office at Moritzplatz, significant presence is desired, one month from elsewhere is generally possible.

• Young team in startup mode, where everyone still jumps in themselves, including the founders.

Closing

Sounds like you? The application takes two minutes, no cover letter needed.

Here's how it works: Application ➝ Talent Call with us ➝ approx. 30 min digital screening ➝ technical interview on leadership and practice, likely with a cold call or leadership case study ➝ Meet the Team on-site in Berlin, the team has veto power ➝ Decision and Offer.

Why via GENZ4GTM: Before every client meeting, you'll receive a cheatsheet from us, honest feedback after every round, and with one application, we'll match you with several suitable roles.

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