Teamlead Performance Marketing - D2C E-Commerce (m/w/d)

As a Teamlead Performance Marketing (m/w/d), you take responsibility for our paid growth channels – Native, SEA and Paid Social. You lead a team of several media buyers, report directly to the Head of Growth and work closely with the founder team. Native Advertising is our highest-revenue performance channel and the focus of the role: here, responsibility lies end-to-end with you and your team, from idea generation through conception and implementation to testing and optimization. At the same time, you further develop the channel portfolio beyond Native, SEA and Paid Social. Tasks - Channel responsibility: You are responsible for budget, performance and management across Native, SEA and Paid Social. - Native Advertising (nice to have): You drive our strongest performance channel end-to-end: idea generation, conception, implementation, testing, optimization – and the testing of further native platforms. - Direct Response (must have): You think in advertorials, landing pages and offer logic. You know which mechanisms move people to buy, and you systematically build funnels and tests from them. - Leadership & team development: You lead four media buyers professionally and disciplinarily, develop them further and ensure professional quality without building everything yourself. - Agency & freelancer management: You manage our Google and Meta agency as well as external native resources in a results-oriented way – including briefing, goal setting and quality assurance. - Additional channels & expansion: Besides Native, SEA and Paid Social, further channels such as our upsell program or retargeting are within your scope. You actively expand this portfolio. - Attribution & profitability: You work with our cross-channel attribution, understand the difference between ROAS and POAS – and make budget decisions accordingly. - Data & analytics: You analyze performance data using relevant metrics (CTR, CPC, CPA, ROAS/POAS, conversion rate, AoV) and derive concrete recommendations for action from them. - Testing & scaling: You are responsible for A/B tests and scaling strategies to measurably improve channels, campaigns and funnels. - Creative sparring: You provide data-based feedback and work closely with creative strategy, copywriting and graphic design – what performs, what doesn't, and why. Qualifications - Several years of experience in performance marketing with a focus on native advertising (e.g. Outbrain, Taboola) - Proven leadership experience – you have already led and developed a team - Very good direct response knowledge: advertorials, landing pages, offer logic, funnel logic - Solid experience in Paid Social (especially Meta). In SEA and Google Demand Gen you do not need hands-on expertise, but you must be able to lead and assess them professionally. - You think in creative angles, not just metrics: from performance data you derive concrete hypotheses for new hooks, formats and advertorial approaches - Background in e-commerce or D2C environments in beauty or health - You love numbers and have an analytical, structured way of thinking - Bid strategies and efficient budget management across several channels are no problem for you - Experience in managing agencies and freelancers - You are communicative, confident in negotiations and work independently - You speak fluent German and good English Nice to have - Experience with tracking and attribution tools (e.g. GA4, Admetrics) - Understanding that paid channels have effects beyond your own shop (e.g. on Amazon), and that such effects are assessed through correlation and incrementality tests. - Experience with further channels such as Criteo or upsell tools - Experience in building up or insourcing channels Benefits - Long-term perspective: Become part of a fast-growing health & food scale-up with plenty of room for creative design - Collaboration at eye level - Flat hierarchies - Fair compensation - Company pension scheme (betriebliche Altersvorsorge) - Wellpass: fitness and wellness offering - Lunch with PrepMyMeal: save on your lunch and use our PrepMyMeal fridge in the office - Varied tasks - Scale-up spirit - Events & team events - Exciting network: have the opportunity to make valuable contacts at relevant events and meetings and get to know inspiring personalities from the industry Want to get started right away? Then send us your application. We look forward to hearing from you! Find Jobs in Germany on Arbeitnow