Teamlead Online Marketing (m/w/d) - E-Commerce

The BogenSportWelt is one of the leading providers for archery sport articles in Europe. Through our own online shops, various marketplaces, B2B wholesalers & 3 retail stores we sell our range including 8 D2C brands within and outside the EU. Besides our own fulfillment, we also use Amazon Fulfillment. To strengthen our team, we are looking for an experienced Teamlead Online Marketing (m/w/d) with a focus on E-Commerce.

Aufgaben

1. Marketing- & Kanalstrategie

• Development of a clear, differentiating channel strategy including priorities, roadmap and budget planning
• Competitor & market analysis, target group segments and derivation of concrete growth levers (turnover, MER/ROAS, CAC, Retention)
• Planning and orchestration of go-to-market approaches for products and theme worlds (marketing-side)

2. Umsetzung Performance

• Operative control and optimization of relevant channels (e.g. SEA/Google Ads, Display, Affiliates, E-Mail/CRM, Retail-POS-Marketing, Print/Mailing)
• Performance management with clear target values (e.g. MER/ROAS, POAS, CAC, CR, AOV) as well as channel-specific decision-making (Attribution/Mix, P&L-Sight)
• Tracking setup and quality assurance in collaboration with E-Com/Tech (GA4, Google Tag Manager, Events, Consent/Tracking Logic)
• Bulldoze of the CRM/Lifecycle (Welcome, Winback, Retention) with a clear focus on segmentation and list growth – ideally with Klaviyo
• Website & Conversion: CRO, QA/Monitoring on Shop/Checkout/Landingpages

3. Strategisches SEO / GEO

• Development of a strategic SEO & GEO roadmap SEO& GEO-Basics in collaboration with Tech/E-Com
• Focus on sustainable organic growth and measurable conversion effects

4. Markenführung anwenden

• Application of the brand positioning, CI/CD-Guardrails, tone and storytelling in all online marketing touchpoints (campaigns, ads, CRM, landing pages, content)
• Ensuring a consistent brand appearance through clean implementation of guidelines

5. Produktlaunches & Themenwelten

• Tight collaboration with product management & development as well as systematic incorporation of customer feedback & market trends into marketing
• Responsibility for naming, packaging, launch communication & sales enablement
• Planning and implementation of marketing activities around product launches with defined target values (turnover/sales)
• Planning and implementation of campaigns and sales events in the frontends of websites (e.g. homepage, category/landing pages, banner/teaser areas, action worlds) and coordination with other channels (shops, marketplaces)

6. Innovation & Test-and-Learn

• Trend scouting (E-Commerce, channels, creatives, AI tools, automation) and building a test-&-learn backlog with documented learnings

+1) Leadership – Team enable, focus hold, results deliver

• Team building & development (hiring, coaching, feedback rituals) as well as clear roles/procedures & ownerships
• Cross-functional collaboration (operation, product, IT, customer service, sales/retail), stakeholder management, and reliable communication & reporting

Qualifikation

• Experienced online marketing all-rounder with passion and performance focus & E-Commerce D2C experience
• Fundamental experience in performance marketing (SEA/Google Ads, YouTube, Display, Affiliates) as well as budget/channel control (including profitability outlook)
• CRM/Lifecycle knowledge (E-Mail/Automation, segmentation) – ideally Klaviyo
• SEO experience (strategic SEO, keyword/themed cluster, on-page/technical basics, collaboration with content/Tech)
• CRO/UX fundamentals and experience with testing approaches
• Excellent number & analysis understanding (GA4, GTM, tracking/tagging, KPI evaluation) including POAS/profitability outlook
• Experience with attribution/analytics tools like Admetrics/GetKlar of advantage
• Brand understanding: ability to consistently translate existing brand positioning & CI into touchpoints – with the aim of strengthening BogenSportWelt as #1 in the segment
• Launch competence: experience in naming/packaging/launch communication & sales enablement desirable
• Leadership: ability to enable a team, hold priorities and deliver measurable results; clear communication
• Structured, self-reliant, and reliable work style; high quality awareness

Benefits

• A responsible position from day one in a growing company with high design freedom
• Flexible working hours with office in Anklam, and home-office possibility
• Short decision-making paths, direct collaboration with the management and marketing team
• An agile, collegial work environment, young team with strong cohesion
• Working at Europe's market leader with 20 years of experience and long-term perspective

We look forward to your application.

Here's a glimpse behind the scenes working with us: https://www.youtube.com/watch?v=8uoFncudGp4

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