Teamlead CRM (Marketing) (m/w/d)

We are looking for a Teamlead CRM, who wants to further develop data-driven CRM with a clear performance focus. Young, dynamic work environment and good development opportunities. In a mix of Home Office (40%) and on-site work. If you enjoy exciting customers with modern marketing measures, developing campaigns yourself, and leading a small team, then this is the ideal job for you!

Location: Greater Bremen area.

Tasks

Goal: Steering and optimization of cross-channel CRM campaigns

• Analyzing customer data and KPIs to derive effective measures
• Developing segmentations, triggers, and personalization logics
• Professional responsibility for CRM channels such as newsletters, direct mail, app, and print
• Leading the team in daily business and close cooperation with marketing, IT, and other interfaces
• Thinking from the customer's perspective and implementing effective campaigns accordingly

Qualification

• Teamlead experience desired but not required
• Very good understanding of performance, customer journey, and marketing automation
• Very good process understanding for the sub-disciplines in CRM (newsletters, direct mailings, loyalty program, analytics)
• Experience with CRM systems/automation tools
• Sensitivity to user journeys and customer lifetime campaigns
• Analytical strength
• Hands-on mentality
• Interface competence
• Entrepreneurial thinking

Benefits

• Unlimited employment contract
• 38 hours per week
• 32 vacation days
• Hybrid work (40% Home Office possible)
• Additonal benefits such as bAV, special payments, mobility and health offers
• Much room for maneuver in a professional environment
• Excellent development opportunities

Interested? Apply now!

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