Team Lead Content Strategist (m/f/d)

ABOUT NEOLYMP

NEOLYMP is a fitness brand from Berlin, founded in 2018, that develops high-quality fitness products – from pull-up bars and resistance bands to walking pads. We successfully sell our products via Amazon as well as our own online shop. As a rapidly growing e-commerce brand, we are continuously working on developing our processes and building expertise internally. Special focus is placed on building our in-house graphics department and developing modern, AI-supported creative processes.

Responsibilities

WHY THIS ROLE

• You decide what gets built: Angles, hooks, concepts, funnel logic – you decide which creatives are produced and why. The graphics team implements what you conceive.
• Direct impact on revenue: Your concepts run on Meta and other paid channels, on landing pages and in the shop. You see what you test in ROAS, CTR, and conversion rate – not in quarterly reports.
• Leadership with substance: You lead a graphics team that produces video and static creatives in-house, and you shape how this team works, grows, and improves.
• No agency ping-pong: Research, concept, briefing, production, testing, iteration – the entire chain is handled in-house. You work hand-in-hand with performance, Shopify development, and creator management.
• A brand with room to grow: We are big enough for real budgets and small enough for your mark to be visible.

YOUR RESPONSIBILITIES

Strategy & Conception

• You develop the content strategy for our performance channels (especially Meta) and our online shop – from the overarching creative roadmap to individual ad concepts.
• You conceive angles, hooks, and formats based on target group insights, awareness levels, and competitor analyses, and build a systematic testing pipeline from them.
• You conceptually develop and optimize landing pages and funnel pages – structure, argumentation, objection handling – together with our Shopify Manager.
• You set up the complete content-driven side of our sales events: dramaturgy, creative concepts, landing pages, timing across all channels.

Research & Positioning

• You conduct product and target group research: Who buys, why, with what objections – and how do we address these people?
• You develop the positioning of our products and decide who we target with which product and which angle.
• You monitor market, competition, and platform trends and translate them into concrete content hypotheses.

Team Leadership & Briefing

• You lead our graphics team technically and disciplinarily, set priorities, provide clear feedback, and develop the people in your team.
• You write precise creative briefs – with target group, angle, hook, references, and success criteria – and ensure production that is fast, structured, and high-quality.
• You coordinate with creator management and shooting planning what content needs to be produced so that your concepts can be implemented.

Analysis & Iteration

• You analyze the performance of creatives and landing pages together with the performance team and derive learnings, iterations, and new concepts from it.
• You build a knowledge base: What works for which target group, which hooks are effective, which formats scale.

Qualifications

WHAT YOU BRING

You definitely need this

• Demonstrable experience in scaling performance campaigns on Meta (and ideally TikTok, Google, or YouTube) – you have conceived creatives that ran profitably with relevant budgets and can talk about it in detail.
• Leadership experience: You have already led a team or creatives, know the difference between instruction and development, and know how to challenge and retain a team simultaneously.
• Deep understanding of direct response principles, awareness stages, hook mechanics, and funnel psychology – you can explain why a creative works, not just that it works.
• Experience in conceiving landing pages, funnel pages, or sales events in e-commerce / D2C.

This is also important to us

• Strong research competence: You work with customer interviews, reviews, surveys, competitor analyses, and ad library analyses and draw clear conclusions from them.
• Data competence: You confidently read ROAS, CTR, Hook Rate, Hold Rate, CPA, and Conversion Rate and derive decisions from them.
• Excellent briefing and communication skills – written and verbal, with designers as well as performance marketers.
• An eye for design: You don't have to edit yourself, but you can recognize if a creative meets your concept.
• Hands-on mentality and high self-responsibility – you don't wait for instructions, you make suggestions.

Nice to have

• Experience in the fitness, sports, or health sector.
• Experience with UGC and creator content in performance production.
• Experience with AI tools in research, ideation, or creative production.
• Knowledge of Shopify, Klaviyo, or Amazon marketing.
• We are deliberately looking for a strong profile for this role – someone who has already proven what is expected here. If you recognize yourself in this, we look forward to hearing from you.

Benefits

WHAT WE OFFER YOU

• Flexible working: You work fully remotely and benefit from flexible working hours that allow you to manage your workday independently.
• Attractive additional benefits: In addition to modern hardware, you receive a Spenditcard with a monthly €50 tax-free benefit and a personal educational budget for your professional and personal development.
• Responsibility & creative freedom: You report directly to the Head of E-Commerce and work independently and freely with your own personnel responsibility.
• Dynamic startup environment: Look forward to short decision-making processes, regular team events, and a modern working environment in a rapidly growing e-commerce brand.

If we have sparked your interest, we look forward to receiving your application. We are excited to get to know you!

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