Team Lead Marketing (m/w/d)

We are looking for an experienced developer... You love gaming, think strategically, are hands-on in generalist marketing and Social Media & Content—and you’re excited to build and lead a holistic marketing function? Then you’re in the right place! As a leader at MegaDev, you’re not only the strategic head but also a cultural role model. You live our Core Values – We make it happen, We take care of each other, Count on me, Be real. Stay curious. Think beyond. and Seriously passionate. Casually fun. – and bring them to life in your daily work and team interactions. At MegaDev GmbH, we develop innovative solutions for gamers and are the European market leader in trainer and temporary mods for single-player PC games with our software PLITCH. Our goal is to enable players worldwide to create their own gaming experience. In this role, you hold end-to-end responsibility for our Marketing & Growth function and oversee Brand Management, CRM & Community Support, SEO & Websites, Performance Marketing (agency management), Business Development, and Social Media & Content. You set priorities, orchestrate the interplay of teams, and get hands-on where it has the greatest impact. ________________________________________________________________________ YOUR RESPONSIBILITIES

• Lead & develop the marketing teams (disciplinary & functional); resource/capacity planning, recruiting & onboarding.
• Strategy, budget, KPIs end-to-end: roadmap, OKR system, data/reporting setup, and A/B-testing culture.
• Brand Management: positioning, narrative, CI/CD; cross-channel campaigns & creative QA.
• CRM & Community Support: journeys/flows (onboarding, activation, retention, win-back), segmentation/personalization; keep CSAT/NPS and time-to-resolve in view.
• SEO & Websites: landing pages/content hubs, conversion optimization, web analytics & CMS governance.
• Performance (agency management): budget allocation, testing roadmap, funnel/attribution analyses (CAC, ROAS/MER, LTV).
• Social & Content: editorial planning, creator partnerships; hands-on support for key campaigns.

________________________________________________________________________ YOUR PROFILE

• 3–5+ years in digital marketing, incl. 2+ years of leadership responsibility.
• Proven success in Brand and CRM/Lifecycle (segmentation, personalization, customer journeys).
• Confident in agency management (paid) and the SEO ↔ Web interplay; KPI-driven mindset & A/B testing.
• Experience in leading a marketing team or functional leadership
• Experience in building team structures and processes.
• You see leadership as role-model behavior: you live our Core Values and strengthen them in your team—through collaboration, decisions, and communication.
• Strong problem-solving skills, structured working style, analytical thinking.
• Excellent communication, empathy, and enthusiasm for developing others.
• A strong focus on data-driven work — you live and breathe KPIs.
• Languages: fluent in German and English; other languages are a plus.
• Ideally, you’ve played a video game—because you love gaming.

________________________________________________________________________ Hit the highscore

• Experience with GA4/Tag Manager, email/CRM systems, BI/dashboards; creator/influencer collaborations.

________________________________________________________________________ WHAT WE OFFER

• Flexible working hours
• Remote work options (including workation opportunities)
• Additional vacation days
• Benefits cafeteria system
• Flat hierarchies & creative freedom — your ideas matter!
• A team that supports each other and solves challenges collaboratively
• Career development — training opportunities and growth perspectives
• Regular team events and a constructive, collaborative atmosphere
• Modern office environment