Team Lead Marketing (Mensch)

What's it about?

You bring our marketing to the next level. With a clear focus, structure, and genuine sales mindset, you shape out marketing as a central growth driver for our company. Together with your team, you ensure that marketing and sales perfectly align – strategically, operationally, and with maximum impact. Your measures are not only visible but also directly and measurably affecting our company's success.

You develop an ambitious, well-thought-out marketing strategy for short-term, medium-term, and long-term goals – across all relevant business cases. Your claim: sustainable growth, increasing leads, better conversions, and a noticeable pipeline impact. While you think big, act data-driven, and never lose sight of the essentials – genuine growth.

Your role

• You take over the professional and disciplinary leadership as well as the further development of our marketing team.
• You develop our marketing strategy continuously and implement it operationally.
• You are responsible for our CRM and marketing automation setups (content-wise and technically) including lead management and nurturing.
• You develop and steer content strategies for our SaaS products.
• You drive our SEO content area forward actively, focusing on sustainable link building.
• You work closely with sales to clearly align marketing measures with sales goals.
• You manage external partners, such as our SEA agency and SEO consultants.
• You conceptualize, organize, and prepare events, including selected B2B events, together with your team before and after.
• You analyze relevant KPIs (leads, conversions, pipeline impact), create reports, and lead concrete optimization measures.

We like

• You bring several years of experience in B2B marketing, ideally in the SaaS environment.
• You have a very good understanding of CRM systems (e.g. HubSpot, Salesforce, etc.) – both technically and content-wise.
• You think marketing consistently sales-driven and know how to successfully integrate marketing and sales.
• You have first leadership experience or are willing to take the next step towards team lead.
• You work structured, data-driven, and keep track even with multiple projects.

We like about you

• You're part of a motivated and highly qualified team with flat hierarchies and – surprise – regular team events, such as after-work drinks on the rooftop, culture nights, game evenings or our team events at the end of the month, where we push each other to close deals and celebrate our successes.
• You're a thrifty squirrel and use discounts on various brands and travels through PepXpress and Corporate Benefits.
• Naturally, there's also the obligatory fruit basket, a snack bar, cold and warm beverages .
• Flexible working hours. This looks different in every team. Generally, core working hours are from 10 - 17 o'clock.
• You have a desire to work with a view of the Elbe and some of Hamburg's most famous and beautiful landmarks?
• You decide which benefits fit you: with €20 benefits, a €20 supplement for your DEU ticket & €20 on your Urban Sports membership.
• We promote your individual further development with a learning budget of €300 per year.
• On top of that, we pack in monthly up to €100 for your old-age provision and wealth goals (bAV and VWL). If you understand marketing not only as a creative discipline but as a strategic growth driver, we're looking forward to you.

Your contact person

Hellen, our Talent Acquisition Manager

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