Team Lead / Head of Online Marketing for rapidly growing online marketing agency

You want to build, not just advise? You think strategically and pack operatively yourself? Then this is your chance to lift a private equity case specialized marketing agency with the founder of 100 Marketing and our customer Joel to the next level – entrepreneurially, with real impact and with the option for direct profit participation.

100Marketing is the marketing operations partner for B2B growth: specializing in family-owned businesses and PE-backed mid-market. They combine strategic marketing growth architectures with an operational task force, implement measurable marketing strategies with clear responsibility for implementation and board-ready reporting – and act as an external CMO.

Today they are a team of 17 people in Wiesbaden. To continue to escalate, they need you. Whether you join as Team Lead or Head of Marketing depends on your experience.

Aufgaben

As Team Lead / Head of Online Marketing, you will be the operational and strategic sparring partner of the founder Joel. You take responsibility for delivery, team, and processes – and drive the AI-First culture from within. You close the gap between growth expectations and operational reality: You lead customer projects independently, ensure quality and timeliness, and build internal structures that allow the agency to systematically scale.

You will function like a co-founder with the founder, with very high responsibility and eye-to-eye level on business leadership.

Operative Projektführung & Kundenverantwortung

• You lead strategically demanding customer projects (PE-backed B2B mid-market) independently.
• You lead workshops, develop strategies, and steer implementation in the team.
• You ensure quality and timeliness systematically.
• You are the first escalation instance for customers and team.

Team-Leadership & Ressourcenplanung

• You develop the delivery team further professionally and organizationally.
• You plan capacities, recognize bottlenecks early, and solve them.
• You onboard new team members and clarify roles.
• You improve meeting routines, KPIs, and ownership structures continuously.

AI-First-Transformation

• You introduce AI workflows throughout the team and make them a binding working method.
• You develop independent automations (e.g. with n8n, Cursor, Claude).
• You organize AI hackathons with, teach, and inspire the team.
• You document and communicate measurable efficiency gains.

Strategische Mitarbeit & Unternehmensführung

• You are a weekly sparring partner for the CEO on eye-to-eye level.
• You develop corporate strategy and frameworks with.
• You develop products, pricing, and offer structure further.
• You prepare operational reporting and steer it.

Qualifikation

This is what you bring

• 5–8+ years of professional experience in online marketing, agency or consulting – at least 2–3 years with actual leadership responsibility.
• Deep understanding of performance marketing (LinkedIn Ads, Google Ads, Meta) – you can challenge concepts, numbers, and strategies professionally. Important: You can not only theoretically evaluate campaigns but also set up and control them yourself.
• Project management excellence: prioritization, structure, clear timelines, consistent follow-up.
• Safe handling of analytics & reporting (Looker Studio, GA4, Google Sheets) – you speak the language of numbers.
• AI-First mindset – not as a user but as a builder. You explore AI agents and automations with genuine curiosity (Claude, Cursor, n8n, ChatGPT & Co.).
• Ideal experience with PE-backed customers or mid-market companies.

And personally: You think strategically and set up operatively – no either-or. You are hands-on, solution-oriented, and fierce: You address not, you solve.

You communicate strongly – with CEOs, PE investors, and junior team members equally. And you have a co-founder mentality: You think in growth, not in tasks.

Skin in the Game is not just a phrase for you, but an attitude.

Benefits

This is what you get

• A central role directly next to the founder – interface between team, founder, and customers, with high impact and fast decision-making paths.
• Entrepreneurially active with the option for direct profit participation (Skin in the Game).
• Fascinating customers and a steep, long-lasting learning curve in the private equity market and as CMO for mid-market companies – even beyond the marketing cosmos.
• An attractive, market-relevant salary package.
• A hybrid work model.
• Lasting career and development opportunities in a growing company.

About 100Marketing

Most B2B companies buy marketing like a service: briefing in, output out, invoice paid. Individual campaigns, no red thread, no measurable results – not because the measures were bad, but because nobody took responsibility for the result.

We do it differently. 100M takes over marketing leadership – strategically and operationally. We analyze, position, set up, and measure everything against what really counts: qualified pipeline, company value, and sustainable growth. As an external operating partner. Not as a workshop.

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