Successful Hire: Senior Growth Marketer @ Snelstart

Vacancy: Senior Growth Marketer (B2B SaaS) @ Snelstart

• Make an impact, accelerate and professionalize

• Mandate and freedom

• Location: Amersfoort

• Hours: 32–40 hours

• Education level: HBO (Bachelor's/University of Applied Sciences)

• Salary: €4,800 – €7,000 based on 40 hours

For our client Snelstart, Sound People is looking for a senior growth marketer who seamlessly connects strategy and data. Snelstart helps entrepreneurs, bookkeepers, and accountants work smarter every day and is growing rapidly. With 180,000 users, it is one of the largest accounting and accountancy software platforms in the Netherlands. You will own the complete growth loop: acquisition, activation, and engagement, and work closely with Marketing, Product, Data, and Sales.

The role of senior growth marketer at Snelstart

• Develop, execute, and scale the growth strategy for self-serve and sales-led acquisition.

• Design and run high-impact experiments across the entire funnel (campaigns, onboarding, pricing, funnels, content, AI automation).

• Analyze behavior and data in-depth; identify patterns, opportunities, and bottlenecks.

• Build repeatable growth loops and automation for scale.

• Optimize paid performance channels (creatives, audiences, attribution).

• Co-create with Product for better activation, onboarding, and retention.

• Utilize modern tooling: AI personalization, marketing automation, tracking, testing, analytics.

• Work with leadership on prioritization, reporting, and roadmap influence.

Why is this role interesting for you?

There is a lot to do and you will have a lot of freedom and responsibility. You will make a deep impact and your opinion will be taken seriously. Your data insights and suggestions will form the basis for important decisions and choices that Snelstart will make in the future. You will be both at the controls and co-determine the direction for further growth of the organization, including regarding customer insights. Additionally, you can experiment, test, use AI, optimize, and collaborate closely with product, marketing automation, the marketing director, and the management team.

What Snelstart offers

• Gross salary €4,800 – €7,000 (40 hrs/pw), depending on experience.

• 30 vacation days (based on 40 hours), monthly holiday pay, and pension contribution.

• Hybrid working, modern benefits package, laptop, and ergonomic workspace (sit-stand).

• Access to a gym with a company discount.

• Culture that embraces data, speed, and creativity; space and budget for tooling/experiments.

• Direct influence on product, strategy, and roadmap; growth opportunities in a scalable environment.

• A committed team of 200+ colleagues.

Does this appeal to you? Contact Sound People via Sven Fremeijer (

What is the procedure?

After a successful phone introduction, there will be a face-to-face meeting with Sven Fremeijer. If we both see sufficient reason to proceed, Sound will introduce you to SnelStart. There will be 2 interview rounds.

The first interview round will be jointly conducted by the Director of Commerce and Product and HR. The second round will take place with the Director of Commerce and Product and an external advisor. Afterward, there will be an employment terms discussion.

Concluding remark

This position is intended for a decisive connector who combines marketing discipline with pragmatism. If you want to professionalize SnelStart's marketing and help the organization become a predictable, successful 'marketing machine', we would love to hear from you!

Your profile

Experience and competencies

• HBO (Bachelor's/University of Applied Sciences) work and thinking level.

• 7+ years in growth/performance marketing or a comparable data-driven SaaS role.

• Strong in strategy AND execution; from vision to live experiments today.

• Analytical: hypotheses, statistics, funnel metrics, cohort analyses, CAC, LTV, incrementality.

• Experience with A/B testing, experiment design, CRO, and behavioral psychology.

• Experienced in collaboration with Product, Design, and Data; comfortable in a technical product team.

• Familiar with GA4, HubSpot, Mixpanel/Amplitude, Looker/Power BI, Segment/Stitch, AI tooling.

• Creative, scale- and impact-oriented, pragmatic, ownership, high pace.

• Quality-oriented in the broadest sense.

Motivation: you optimize, you get happy from growth. And get happy from results and you find the marketing puzzle enjoyable and enthuse your colleagues about your profession and the impact you make.

Personal: you are driven and committed, genuine, and like to give your opinion. You share and give insights and enjoy working together because it makes things better. You can handle feedback. You gladly take responsibility and take charge of your work.

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