Strategy & Planning Specialist

We are looking for a highly analytical and strategic professional to lead marketing performance and budget management across LATAM markets. This role plays a key part in driving data-driven decision-making, optimizing investments, and enhancing the effectiveness of marketing and e-commerce initiatives. The ideal candidate combines strong business acumen, analytical skills, and cross-functional collaboration experience in a regional or multi-country environment. Key Responsibilities Lead budget planning and forecasting for multiple LATAM markets, ensuring alignment with overall company strategy and goals. Develop and maintain comprehensive budget plans, including revenue projections, expense forecasts, and capital expenditure budgets. Collaborate with cross-functional teams to identify opportunities for cost savings and process improvements. Analyze market trends, competitor activity, and customer insights to inform marketing strategies and optimize investments. Provide data-driven recommendations to drive business growth and improve financial performance. Develop and maintain relationships with key stakeholders, including regional marketing leaders, finance teams, and e-commerce partners. Ensure compliance with company policies, procedures, and regulatory requirements. Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve processes and optimize results. The ideal candidate will have a Bachelor's degree in Business Administration, Marketing, or a related field, and at least 5 years of experience in marketing planning, budget management, or a related role.