Strategic Marketing Manager (m/f/d)

About us: As an innovative, future-oriented wholesale company, BASI GmbH stands for market- and solution-oriented work. We are a medium-sized company in Mönchengladbach that has been active worldwide in the field of building hardware and security technology for over 40 years. With more than 25,000 items, we ensure worldwide just-in-time delivery every day - together with sophisticated shipping logistics. Through flat hierarchies and short decision-making processes, we achieve rapid decision-making. A team-oriented and agile working method characterizes us and gives us an advantage over other market competitors.

We are looking for a

Strategic Marketing Manager (m/f/d),

to develop our marketing department from a classic print/graphics function into a modern, sales-oriented marketing organization.

Responsibilities

• You will consistently develop the marketing department, implement modern processes, and focus on sales-oriented performance marketing approaches
• You will be responsible for the development and implementation of marketing strategies that measurably support our sales teams and actively contribute to acquiring new customers and retaining existing ones
• You will take on the strategic leadership of digital marketing activities (website optimization, SEO and SEA, expansion of our LinkedIn strategy, automation of our newsletter and marketing processes)
• You will analyze current developments and, in close cooperation with the specialist departments, derive new products, offers, and sales activities
• You will be responsible for the strategic development and creation of all sales documents as well as target group-specific product communication
• You will coach and lead an existing team through the change process, promote an agile working method, and establish a pronounced "Sales-First" mentality
• You will establish and continuously monitor the relevant marketing KPIs and regularly report to management for strategic decision-making

Qualifications

• Several years of leadership experience in marketing
• Technical understanding and strong market orientation with the ability to recognize relevant developments early on and successfully translate them into marketing strategies
• In-depth knowledge of modern marketing tools, CRM systems, and digital marketing strategies (SEO, SEA, Content, Analytics)
• An entrepreneurial and enthusiastic leader with strong communication skills, analytical foresight, strong implementation skills, and a high degree of customer orientation

Benefits

• Attractive and performance-related remuneration
• Permanent and future-proof employment in an innovative and fast-growing company
• A varied and broad range of tasks and responsibilities
• A dedicated team and the opportunity to actively develop the marketing department
• Short decision-making paths and direct exchange with management
• A family-like work environment, healthy collaboration, and flat hierarchies

Are you a strategically thinking leader with a keen sense for sales? We look forward to receiving your application, stating your earliest possible start date and your salary expectations.

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