Storefront Growth Lead (ASO & App Store/Google Play)

The Storefront Growth Lead is responsible for driving acquisition efficiency and organic growth by owning ASO and storefront conversion optimization for Last Z across global markets. This role focuses on improving click-to-install performance on App Store and Google Play through structured experimentation, localized asset optimization, and keyword strategy. Working closely with UA, Content, Product, and Data teams, the role ensures strong alignment between ad promise and storefront presentation. **Responsibilities:** * Own the ASO strategy, roadmap, and execution for Last Z across App Store and Google Play. * Conduct keyword research and analysis to identify high-potential, relevant keywords and opportunities. * Optimize app store listings (title, subtitle, description, screenshots, videos, etc.) for conversion and organic growth across multiple languages and markets. * Develop and execute A/B tests to optimize app store assets and improve key performance indicators (KPIs) such as conversion rate, install rate, and organic visibility. * Monitor and analyze ASO performance, identifying trends, insights, and opportunities for improvement. * Stay up-to-date on the latest ASO best practices, trends, and algorithm changes. * Collaborate with the UA, Content, Product, and Data teams to ensure alignment and consistency across all marketing efforts. * Report on ASO performance and provide actionable recommendations to stakeholders. * Manage and prioritize ASO initiatives based on business impact and opportunity. * Utilize ASO tools (App Annie, Sensor Tower, etc.) to track performance and gain insights. **Qualifications:** * 5+ years of experience in mobile app marketing, with a focus on App Store Optimization (ASO). * Deep understanding of ASO best practices, algorithm updates, and industry trends. * Proven track record of improving app store rankings, conversion rates, and organic downloads. * Experience with keyword research, competitive analysis, and app store listing optimization. * Strong analytical skills and the ability to interpret data and make data-driven decisions. * Experience with A/B testing and a strong understanding of experimental design. * Excellent communication and collaboration skills. * Experience with international markets and localization. * Experience with ASO tools such as App Annie, Sensor Tower, etc. * Bachelor's degree in marketing, business, or a related field. **Bonus points:** * Experience in the gaming industry. * Experience with paid user acquisition. * Experience with mobile user experience. **Benefits:** * Competitive salary and benefits package. * Opportunity to work on a high-growth, innovative mobile game. * Be part of a talented and passionate team. * Make a significant impact on the success of Last Z. * Professional development opportunities.