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Marketing & Social Media Intern France
Job description
About BlaBlaCar
BlaBlaCar is the world's leading carpooling and bus travel community, bringing together over 26 million members annually in 40 countries. Our 1000 employees, from over 50 nationalities, are spread across 5 international offices, with 30% of the team working remotely full-time.
Joining BlaBlaCar means participating in a unique human and technological adventure, dedicated to a mission: to make shared mobility more accessible, friendly, and sustainable.
Your Mission
Within the France Business & Marketing team, you will join a team dedicated to the growth of the BlaBlaCar community and will work on diverse issues across BlaBlaCar's different business units (carpooling, bus, train).
You will join the France Marketing team and will play a key role in engaging our social media channels to connect with the BlaBlaCar community. Working with the specialized agency and in collaboration with the Marketing Manager, you will contribute to developing brand awareness and attractiveness, with a particular focus on TikTok and new social media trends. You will also participate in deploying strategies to increase BlaBlaCar's appeal to the student community.
Your Responsibilities
- Participate in the development of the content strategy for our social media channels (TikTok, Instagram, LinkedIn, etc.) in conjunction with the Marketing Manager.
- Propose, create, and publish engaging content (videos, stories, innovative formats) and act as a community manager.
- Identify and leverage TikTok trends and adapt them to BlaBlaCar's brand codes.
- Track and analyze campaign performance (reach, engagement, conversions).
- Collaborate with the Brand, Design, and CRM teams to amplify campaigns.
- Participate in competitive and industry monitoring: mobility trends, social media usage, community management best practices.
- Provide occasional support for local marketing campaigns (CRM, offline/online activations).
Your Profile
- You are currently pursuing a Master's degree (M1 or M2) in a Business School, University, or equivalent.
- You have previous experience in marketing or social media management.
- You are passionate about social media, with a strong interest in TikTok and its trends.
- You are creative, curious, and proactive in imagining impactful content.
- You are structured, organized, and capable of managing multiple projects simultaneously.
- You are perfectly fluent in French and comfortable in English (spoken and written).
- You are based in Paris (or willing to relocate to work there).
- You are proficient with standard office tools (Canva, PowerPoint, Excel...) and will quickly adapt to social media tools (scheduling tools, video editing...).
What We Offer
- Salary range: 1,000 - 1,200 euros gross/month
- Hybrid work model
- One day off per month
- Local meal policy (Swile card)
- 50% of transport costs covered (Sustainable Mobility Package)
- Free and unlimited carpooling and bus travel
- Personal development through training, mentoring, and internal mobility programs
- Regular team-building events
- Mental health support via Moka.care
- 1 day off per year to test our product
- 1 day per year dedicated to solidarity actions with associations
The Recruitment Process
- A 45-minute interview with your future manager, Erwann Bouhier.
- A discussion on social media trends with the Brand Manager and a team member (30-45 minutes).
Required skills
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Company information
- Company
- Blablacar
- Location
-
Paris, France
France - Posted
- 23 hours ago
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