Stage Digital Marketing

The resource will support the reference manager in planning, managing and analyzing performance marketing campaigns, with particular attention to search marketing (SEA and SEO). Main activities: - Collaborate in creating, planning and optimizing digital marketing campaigns in line with company priorities and objectives. - Collaborate with external providers for briefing, implementation and monitoring of digital marketing campaigns. - Optimize website content in the context of SEO to improve organic positioning in search engines. - Collaborate in defining and implementing test&learn strategies for continuous improvement of campaign results. - Create dedicated landing pages for promoting products and services. - Monitor and analyze digital campaign performance, producing detailed reports to share with stakeholders. - Collaborate in analyzing data from Google Analytics 4 and other analysis tools to identify insights on consumers and propose improvements to digital marketing strategies. Required skills: - Excellent knowledge of Google Ads and best practices for SEA campaigns. - Knowledge of SEO best practices and analysis tools like Google Search Console, SEMrush, Ahrefs or similar. - Experience with CMS like WordPress. - Good mastery of Excel and PowerPoint. - Strong analytical attitude and ability to interpret data to optimize performance. - Proactivity, flexibility, analytical precision - ability to work in a team. - Interest in digital marketing and communication. - Having previous experience in a similar role, preferably in an corporate or agency context, will be a preferred title. Workplace: CDI via Saint Bon 20, Milan Offers a 6-month internship with expenses reimbursement aimed at hiring. Sector: Hospital/Medical/Healthcare Role: Marketing/External Relations Manages others: No Type of occupation: Internship Student/Intern