Internship - Data Analyst (M/F) - Le Bon Marché

Within the Client Marketing Department and reporting to the Data & Insights unit, we are looking for a Data Analyst intern, responsible for producing customer reporting and analyses for Le Bon Marché Rive Gauche and La Grande Epicerie de Paris.

In this capacity, the main responsibilities consist of creating business steering dashboards and analyzing in-store and online customer behavior (loyalty program and CRM campaign performance, evolution of customer behavior, customer profiles, input for sales teams...):

• Produce and monitor recurring dashboards
• Study the evolution of the customer base's behavior and contribute to the identification of new business levers through data exploitation
• Highlight key changes and analyze data to identify KPIs that aid decision-making
• Produce reports on marketing operations
• Develop communication around data and the exploitation of analyses within the company
• Contribute to the creation, maintenance, and evolution of operational customer segmentations and clusters to optimize in-store or online animation campaigns
• Participate in the construction of relevant models to improve the effectiveness of our campaigns
• Oversee projects for integrating customer scores and data into various systems in conjunction with IT teams

With higher education in Statistics / Modeling, you are rigorous and methodical, recognized for your analytical skills with numbers/statistics and your synthesis abilities.

You are recognized for your interpersonal and communication skills. Proactive in nature, you have good adaptability to create and conduct interactions with different stakeholders. Proficiency in Excel is required, as is proficiency in the SQL language and a statistical programming language (R/Python – used at Le Bon Marché).

The Bon Marché Group is committed to mixed and diverse teams. We recruit and recognize all talents.

Skills