Internship – Marketing Acquisition & CRM Assistant

General Presentation

Gemmyo is an independent jewelry house that is developing a new vision of luxury, rooted in its time. Creations are designed and manufactured in France to order and offered in a vast selection of precious stones and metals. The brand stands out for its personalized customer experience, a largely digital model, 100% integrated distribution, and consistently respectful prices.

More than half of sales are generated on the Gemmyo website and 50% through the brand’s 9 boutiques, located in Paris (2 boutiques), Lyon, Aix-en-Provence, Bordeaux, Toulouse, Geneva, Brussels, and Tokyo. The House also has a presence via a Residence (pop-up store) in Zurich since July 2024.

The House, with around a hundred employees, is now a benchmark for demanding French-speaking clientele.

Recruitment Context

Gemmyo currently has solid assets:

• Significant brand awareness in its French, Japanese, Swiss, and Belgian markets, and enthusiastic customer reception

• A structured team around a General Director and 4 divisions: Marketing, Finance & Digital, Operations & Retail, General Secretariat

• Rare expertise in digital luxury

• Comfortable cash flow

The company has defined an aggressive international expansion plan to be deployed from 2027.

II. The Position

The Marketing Acquisition and CRM Acquisition Intern will report to the Webmarketing & Digital Coordination Manager.

Their role will be to participate in digital coordination and contribute to the monitoring and operational implementation of Gemmyo's acquisition and CRM strategy.

Within the digital team, the Marketing Acquisition and CRM Assistant will work transversally and in close collaboration with the various Marketing and Tech teams.

Main Missions:

Operational Management of Digital Tools:

• Participation in the planning, creation, and launch of various campaigns on our advertising platforms.

• Assistance in the creation and sending of newsletters and use of our email provider platform.

• Management of the customer database, segmentation, and targeting according to commercial activations.

• Execution of rigorous tests on new digital customer journeys to ensure an error-free customer experience.

Performance Analysis and Reporting:

• Evaluation of advertising campaign and newsletter performance, monitoring of KPIs and performance across our different markets.

• Proficiency in performance tracking and social listening tools.

Coordination and Project Management:

• Ensuring adherence to the 360° marketing plan timeline during digital activations (campaigns and newsletters)

• Working in a co-creation spirit with the teams responsible for media & digital activation

Market Watch and Insights:

• Luxury Jewelry and Fashion Benchmarking: You will actively monitor new industry trends (AI, augmented reality, etc.) to inform the team’s discussions

• Competitive Analysis: You will decipher market best practices and competitor innovations.

This internship offers a global view of digital marketing, customer data management, and the analysis of key performance indicators (KPIs) for online and in-store digital initiatives. It is an excellent opportunity to gain concrete experience in the luxury sector within a dynamic digital environment.

III. The Profile

• Higher education degree (Bac+4/5) from a business or engineering school, with a first successful experience, preferably in marketing/digital.

• You are rigorous, proactive, results-oriented, and possess strong analytical skills.

• You pay attention to detail and have a recognized aesthetic sensibility.

• You can work autonomously on projects and manage priorities.

• You have excellent interpersonal skills and enjoy teamwork in a dynamic company.

• You have a strong interest in the world of jewelry and luxury.

• You are proficient in Excel, PowerPoint, and project management tools.

• You are fluent in French and English, both written and spoken.

IV. Value Proposition

• Supportive and meritocratic work environment

• Opportunity to work in an independent luxury House with strong international growth

Regardless of your background, we will pay as much attention to your skills as to your mindset.

More than your experience, your motivation, your curiosity, and your desire to learn will make the difference.

You can count on us to support and train you, to offer you the best possible working environment, but also to reveal all the secrets of jewelry making!

Contract Type: Conventional internship 4-6 months
Contract Start Date: March 1, 2027

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