Login Enter

Decathlontechnology

23 hours ago

Staff Product Manager – E-Commerce Web Upper Funnel [CDI] (f/m/d)

  • Lille, Upline, Nord; Paris, Paris
  • Full Time
  • Senior
Sign up free Log in

Sign up to save this job, get alerts, and apply with an optimized CV.

Company information

Company
Decathlontechnology
Location
Lille, Upline, Nord; Paris, Paris Germany
Posted
23 hours ago
View all jobs at Decathlontechnology

Job description

Staff Product Manager – E-Commerce Web Upper Funnel [CDI] (f/m/d)

Location: Paris or Lille, France

Team: Decathlon E-Commerce Web – Upper Funnel Scope

About the Team

At the heart of Decathlon's global digital ecosystem, our E-Commerce Web team shapes the online destination for millions of sports enthusiasts worldwide. The Upper Funnel scope is the gateway to our digital experience: from the homepage and category navigation, to product discovery via search engine, AI recommendations, conversational commerce, Retail Media spaces, and inspirational content. Our mission is to smoothly guide every user from inspiration to purchase intent.

Joining this high-traffic Web Product organization means evolving at a very large scale, where speed, excellence in discovery, SEO, targeted monetization, and next-generation personalized journeys drive our daily business impact.

YOUR FUTURE CONTRIBUTION

As a Staff Product Manager – Upper Funnel, you will bring the strategic vision, functional architecture, and product leadership necessary to elevate our web platform's discovery and exploration experience to the next level. Autonomously, you will tackle complex challenges: search performance, catalog structuring, Retail Media integration, and AI technological shifts (conversational interfaces, autonomous agents).

Your responsibilities are structured around 4 strategic pillars:

1. Strategic Alignment, Stakeholder Management & Upper Funnel Vision

  • Own the Global Vision for Discovery & Engagement: Define and drive the strategic roadmap for Upper Funnel touchpoints (Homepage, Category/List Pages, Search Engine, Sitemap/Taxonomy, Retail Media Ad Placements, Conversational Assistants, and Inspiration Hubs).
  • Execution & Cross-functional Alignment: Collaborate closely with global business leadership, merchandising managers, SEO specialists, Retail Media monetization teams, and AI tech to align the organization on major platform evolutions.
  • Macro Metrics & Funnel Performance Monitoring: Track and optimize key metrics throughout the user journey: Organic/Direct Traffic, Search CTR, Navigation Depth, Conversational Engagement Rate, Ad Yield (eCPM), Bounce Rate, CTR to Product Detail Pages (PDP), and overall Upper Funnel Conversion.

2. Functional Architecture & Web Ecosystem Orchestration

  • Lead Functional Architect: Define the scope distribution among web squads (Search & Conversational Discovery, Taxonomy & Merchandising, Personalization/Recommendations, Retail Media & Sponsored Listings) to eliminate friction and duplication.
  • Close Triad Collaboration: Work in synergy with Staff/Principal Web Engineers and Staff UX/UI Designers to align frontend performance (Core Web Vitals), web Design System, micro-frontend architecture, conversational UI components, and search/ad-serving APIs.
  • Omnichannel Journeys & Smooth Handoffs: Ensure seamless transitions from external acquisition channels to the Web Upper Funnel, balancing organic discovery, conversational/agent assistance, and sponsored inventory, while facilitating the handoff to the lower funnel (PDP, Cart & Checkout).

3. Strategic Sparring & Product De-risking

  • Strategic Partner and Mentor: Advise Group Product Managers (GPMs) and Product Managers (PMs) in the E-Commerce Web domain to navigate complex search algorithms, LLM agent architectures, ad-server integrations, and high-volume web constraints.
  • De-risking Strategies: Formulate and execute rapid validation loops on high-uncertainty concepts (visual/voice search, conversational product advisors, agentic replenishment/bundles, sponsored placements).
  • Continuous Large-Scale Experimentation: Drive high-traffic A/B testing and multivariate testing strategies, balancing the intensity of conversational interactions and advertising pressure against organic conversion (CRO frameworks, Opportunity Solution Trees - OST).

4. Elevating Culture & Modern Web Capabilities

  • AI, Agentic & Monetization Leadership: Promote the adoption of cloud-native AI solutions (e.g., Google Vertex AI), conversational frameworks, agentic shopping modes, and Retail Media features to amplify both user experience and platform revenue.
  • Elevating Product Practices: Support the PM community towards modern web best practices (continuous discovery frameworks, web technical performance optimization, data-driven decisions).
  • Impact Multiplier: Elevate the collective level of the Product organization as a thought leader, without a direct hierarchical management role.

WHAT YOU BRING

  • Web E-Commerce Experience at Scale (7+ years): Solid background in Product Management for scaling high-traffic web e-commerce platforms (Upper Funnel, Search, Merchandising, or Navigation).
  • Upper Funnel & SEO Expertise: Deep understanding of upper funnel mechanics, technical SEO, internal search engines, taxonomy structuring, and conversion rate optimization (CRO).
  • Mastery of Discovery & Analytics: Advanced practice in web analytics (GA4/Amplitude/Contentsquare), high-volume A/B testing, qualitative/quantitative user research, and Opportunity Solution Trees (OST).
  • Functional Architecture: Ability to break down complex catalog, ad-tech, and AI/search problems into clear execution strategies (MVP/V0/V1).
  • Executive Communication: Excellence in translating complex search/agentic architectures, Retail Media revenue challenges, and UX metrics into concise presentations for executives.
  • Key Technological Assets & Skills (Pluses):
    • Google Vertex AI: Hands-on experience with Google Vertex AI (for Search, Recommendations, or ML/LLM model deployment) is a major asset.
    • Conversational & Agentic E-Commerce: A good understanding or experience with conversational AI interfaces (chat/voice) and agentic commerce concepts (autonomous intent resolution, task-oriented AI agents) is a strong plus.
    • Retail Media & Monetization: Experience with Retail Media concepts and ad management (sponsored products, ad-server integration, yield vs. UX arbitration) is a real plus.
  • Mindset & Leadership: Strong influence without hierarchical authority, ability to thrive in ambiguity, triad collaboration spirit, and empathy to mentor more junior PMs.

WHAT WE OFFER YOU

  • Hybrid work organization (based in Paris or Lille), with 2 days of remote work possible per week.
  • High-end equipment provided in line with your missions and our societal commitments (Mac or Windows);
  • International exposure: Local project team within a global network, with international career opportunities;
  • Continuous development: Internal/external training, tailored support, and participation in industry conferences;
  • Comprehensive compensation package: Employee stock ownership, profit-sharing/gain-sharing, and monthly/quarterly bonuses.

DECATHLON DIGITAL

Imagine if technology allowed us to push boundaries and offer unprecedented sports experiences. That's precisely our ambition at Decathlon Digital! We are a team of over 5,000 experts in software engineering, product management, data, cloud, and cybersecurity, spread across Paris, Lille, and Amsterdam. Together, we create the largest digital sports platform, leveraging technological innovations to optimize the value chain, design connected experiences, and give a second life to our products.

Let's make a lasting difference. Our passion for sport guides us, and we want it to endure. That's why we are committed to building a more sustainable technological model, reducing our direct environmental impact, and creating a safe and inclusive space to learn and grow together. Join the team and let's shape the future of sport.

Find more English Speaking Jobs in France on Arbeitnow

Required skills

Interested in this position?

Create your free account and tailor your CV to match this job.

Create free account Log in