Sr DIRECTOR MARKETING FOR A SaaS

We are looking for a Sr Director Growth Marketing for a people management SaaS. The SaaS has been helping leading Enterprises like – Razorpay, Disney, Postman, Exotel, Khatabook, PayU and PineLabs achieve faster business results.
Job Profile:Grow inbound demand through website & blogImprove conversion rate from search results to website visitors.Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).Improve conversion rate from gated submit event to activated trial.Improve conversion from website visitors to demo requestBuild and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.Optimize marketing automation and lead nurturing processes through email, content, and social channelsEstablish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customersConducting customer, competitor, and product researchCreate monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metricsPropose new and improved inbound marketing campaign ideas
Requirements:Rich experience in growth marketing in a SaaS company.Excellent communication skills in English, both spoken and writtenProficiency in marketing automation and blogging software featuresHTML/CSS, Canva hands-on experience is an advantageExpertise in SEO/ SEM, Google AnalyticsExperience with Keyword Research Analysis.Proven skills with On page / Off Page SEO.Creative thinker and problem solverEfficient organizational and time management skillsData-driven and research-orientedPreferred Experience in a 0 to 1 or 1 to 10 journey in a SaaS startupDeep understanding of conversion optimizationSEO experience