Sr. Account Manager (m/f/x) - Campaigning / Social Media

Ready for independent digital consulting of international global market leaders – where social media, campaign strategy, and AI-driven trends are strategically intertwined?

Location: Heilbronn

Contract duration: Permanent

Scope: Full-time or part-time possible

Start date: Immediately

Do you have several years of agency experience in the areas of social media and campaigning and now want to independently drive campaign strategies for international global market leaders at a senior or director level?

Then this position is perfect for you: As a Senior Account Manager (m/f/x) – Campaigning / Social Media, you will be responsible for the strategic management of international B2B clients in the areas of social media, paid social, and campaign development. You will be a sparring partner at the decision-maker level, drive topics independently, and work closely with our interdisciplinary teams from creation, conception, and moving images. Experience in web or CMS projects is a plus – but not a core competency.

Responsibilities

As a Senior Account Manager (m/f/x) – Campaigning / Social Media, you will independently manage your clients strategically in the area of social media and campaigning and, together with the team, steer the development and implementation of campaigns. You will be involved both strategically and operationally:

• Independent, strategic management of international B2B clients in the area of social media and campaigning – from consulting to reporting
• Strategic consulting on social media and campaign strategies, content formats, and paid social measures
• Development and presentation of concepts and campaign strategies at the decision-maker level
• Management of projects and retainers including timings, budgets, and quality assurance
• Conception and management of social media campaigns, content formats, and paid social measures
• Management and optimization of paid social campaigns including performance control and A/B tests
• Preparation of reports and analyses with the derivation of strategic recommendations for action
• Close collaboration with creation, conception, and moving images
• Trend scouting in the areas of social media, paid social, and AI tools for client communication
• Technical guidance and sparring for team members in the digital sector
• Advantageous: Experience in web / CMS to advise clients across channels

Qualifications

• At least 3 years of agency experience with a focus on social media, paid social, and digital communication, including demonstrably independent management of client accounts
• Experience in the independent, strategic management of B2B clients at senior/director level
• Presentation confidence, strong communication skills, and a self-assured presence at the decision-maker level
• In-depth understanding of social media (especially Meta, TikTok, LinkedIn, YouTube) and digital communication concepts
• In-depth knowledge of common Ads Managers and in managing paid social campaigns
• Experience in web or CMS projects is advantageous
• Completed degree in marketing, communication, (online) media management, or equivalent – what counts most for us is expertise and experience
• Analytical thinking: confident handling of figures and derivation of concrete recommendations for action
• Structured, reliable way of working, initiative, and hands-on mentality
• Team player, solution-oriented, and enjoy sharing knowledge
• Fluent German and very good English skills

Benefits

Working at Lingner

Your new team:

We are a B2B boutique and work for international global market leaders. For our clients, we are problem solvers, designers, and long-term partners. For you, we are likable colleagues who will support you. The basis of our culture is “Courage to Trust”.

We work in one of Heilbronn's most beautiful buildings: Villa Mertz, with a view of the Neckar promenade, has its own park with squirrels, a well-equipped kitchen with a portafilter machine, and much more.

We look forward to your application. Send us an email easily or just give us a call. Your CV and references are enough for us for the first impression – a cover letter is not necessary.

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