Sport Marketing Manager Bosch eBike Systems

As Sport Marketing Manager at Bosch eBike Systems you will work in close collaboration with the Headquarter in Germany. You will be in a team of two persons responsible for marketing in Italy. Based on the global marketing strategy and objectives, you will support the rollout of global marketing activities and additionally define and execute local marketing activities for sport sector, across all marketing channels.

What will you take care of?

Responsible for the sportive and leisure segments (including mountain bike and trekking) from strategic to operational levels;

Responsible of operational implementation of the global marketing activities across the customer journey and all marketing channels for sportive segment;

Responsible for Sales Marketing activities towards IBDs in close collaboration with service support team in the country;

Planning and implementation of local eBike events for end consumers, to support IBDs and for OEMs on demand, for segment related to sport and leisure;

Cooperation with tourism partner to reinforce brand positioning and product awareness in the sport segment;

Brand ambassadors management and sponsoring for sportive topics.

Continuously monitor/analyze the market/competitive situation and prepare regular reports on market situation and marketing activities in the sport segment;

Responsible of project management, collaboration with headquarters, press relation, budget controlling for sportive and leisure segments in collaboration with current marketing manager.