E-commerce Specialist - Rzgów Employment

Pako Lorente is a Polish fashion brand that has been setting standards in elegant and modern men's fashion for 20 years.
Our products are available both online and in dozens of physical stores in Poland, Lithuania, and Latvia.

By joining us, you gain the opportunity for professional development in a stable yet dynamically growing company. We offer inspiring projects, cooperation with an experienced team, and real influence on the brand's success. At Pako Lorente, we value ambition, passion, a sense of co-responsibility, and creativity.

SCOPE OF RESPONSIBILITIES:

We believe that great e-commerce is a perfect mix of hard data and excellent customer experience. We are looking for a Specialist who will take the reins of our store, translate analytics into concrete actions, and ensure that every user visit ends with a conversion. If you can combine the world of technology with marketing, this place is for you.

Scope of Responsibility

E-commerce (core role)

• Daily management of the online store (offer, products, collections, landing pages)
• Optimization of UX and the purchasing path
• Implementation and testing of changes that increase conversion
• Management of sales content (descriptions, photos, online merchandising)
• Cooperation with IT / developers on implementations and fixes
• Implementation of tools supporting sales (upsell, cross-sell, recommendations)

Digital marketing / performance

• Data analysis and results reporting (Google Analytics, dashboards)
• Cooperation in SEO (on-site and content)
• Development of email marketing (newsletters, automations, sales scenarios)
• Cooperation with performance agencies / freelancers

REQUIREMENTS:

Who we are looking for

• You have 2–3 years of experience in e-commerce (must-have)
• You have worked operationally in an online store
• You know e-commerce platforms (e.g., Shopify, Idosell)
• You understand e-commerce metrics and can improve them
• You have analytical skills
• You work fluently with:

• Google Analytics (GA4)
• Google Ads / Meta Ads
• reporting tools

You can analyze data and translate it into concrete actions You know English at a minimum B2 level

Nice to have

• Experience in the fashion / retail industry
• Knowledge of tools such as: Klaviyo, Mailchimp, Baselinker
• Basic knowledge of HTML / CMS / implementations
• Experience working with product feeds (Google Merchant Center)
• Ability to work with heatmaps (Hotjar, Microsoft Clarity)
• Experience in analyzing customer journeys

WE OFFER:

• Work in a company that is constantly developing (including beyond national borders) and improving its processes and products - we appreciate people who have ideas, share them, and are ready to implement them
• Stable employment
• Opportunity for professional development and participation in interesting projects, including those related to AI
• Friendly work atmosphere in a team of professionals
• Necessary work tools
• Language courses available through the eTutor platform, with which you will have the opportunity to learn up to 4 foreign languages.
• Group insurance and a medical package - for you and your family.
• Discounts on company products in our physical stores.
• Multisport card with co-financing from our side.