Social Media and Influencer Lead (all genders)

Your Tasks

If a dog has a problem, its human looks for an answer. We want them to find it with us — on social media, on YouTube, on Google, in AI answers, in trade magazines, in reviews.
Campaigns create attention in waves. You build what lasts: content that will still be found in twelve months, and visibility that adds up instead of fizzling out. You will lead our creator team and manage influencers, editorial teams, and agencies.

• Social Channel Development: You will further develop our organic social channels and the social media team, and build new ones: format development, channel strategy, frequency, community.
• Editorial Planning: You will create the editorial plan across all organic channels. You will take care of topics, timing, resources, implementation, and prioritization.
• Leadership of the Creator and Influencer Team: You will lead our creator team: goal setting, feedback, development, capacity planning. You will be responsible for influencer marketing, including creator campaigns — from selection, briefing, and relationship management to evaluation.
• Longform and Evergreen: YouTube longform, blog content, guides, advice articles. You will develop the formats, brief and have them produced — and participate in production where it's faster. What campaigns and product launches don't cover, you will build independently. From campaign material, you will independently develop evergreen formats without being assigned to do so.
• PR and Earned Media: Trade magazines, online magazines, comparison portals, review platforms, external blog posts. You will build relationships with editorial teams and platforms and activate reviews. You will involve educational creators and veterinarians as sources of credibility.
• SEO and GEO: You will be responsible for our visibility in search engines and in AI-generated answers. You will decide which topics we cover and where we have gaps — and translate this into the editorial plan.
• Agency Management: You will coordinate external agencies, freelancers, and production partners: briefing, quality, timing, budget.

Your Profile

• Several years of experience in building short/longform and evergreen content with Instagram, TikTok, and YouTube
• Several years of experience in managing external producers, freelancers, or agencies
• Experience in professional or disciplinary leadership of a content or creator team
• Experience in SEO — content-wise and technically, not just keyword research
• Demonstrable understanding of visibility in AI answers (GEO / AI Search) and how it is generated
• Editorial diligence on health topics: you know why sources, expertise, and traceability are non-negotiable for this content
• Very good German, good English
• You love dogs and cats

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