Social Media Strategist, Creator & Influencer (All Genders)

OneTwoSocial is one of the leading agencies in Germany for digital brand communication with a focus on Social Media. Our approximately 60-person team loves creative content and genuine storytelling. We cover the entire funnel and offer everything that the social media heart desires – from strategy development to content creation, performance marketing, influencer relations, and 360-degree management of all social media platforms. In doing so, we are home to creative thinkers, competent heads, talented creators, and true organizational talents – far beyond Instagram & Co. OneTwoSocial creates "entertaining dialogue" for brands like Kaufland, BayWa, KFC Germany, Mövenpick, L'Osteria, or Yogurette.

Aufgaben

WHAT YOU'LL BE DOING

• You conceptualize, plan, and steer influencer and creator campaigns comprehensively – from the first idea to conception, implementation, and end reporting.
• You identify and evaluate suitable creators and influencers, conduct cooperation talks, negotiate framework conditions, and create clear, well-founded briefings.
• You define KPIs, analyze campaign results, and lead concrete learnings for follow-up collaborations and further developments.
• You conceptualize creator-driven campaigns, social formats, and collaborations, which function along with platform logics, target group needs, and brand requirements.
• You lead out of briefings, market, and competitor analyses clear conceptual recommendations and stringent campaign logic.
• You develop key ideas, core messages, and narratives in conjunction with the brand, creator, and community.
• You recognize relevant trends, mechanisms, and formats and translate them into your own, brand-tailored cases.
• You take responsibility for cooperation with creator agencies and management – including negotiations, calculations, and budget adjustments.

Qualifikation

WHAT YOU BRING

• A completed degree in the field of Marketing, Communication, Media, or Economics, or a comparable education, as well as 5+ years of professional experience in a digital or social media agency – ideally with a focus on Influencer or Creator Marketing.
• A very strong sense of conceptual skills and an outstanding understanding of creator culture, social media, and digital trends.
• A deep understanding of TikTok as well as META platforms (including Instagram) – including creator logics, content dynamics, distribution mechanisms, and platform-specific success factors.
• Experience in the conceptualization, visualization, and presentation of influencer and social media campaigns – from the key idea to the argumentation before clients.
• A secure handling of Influencer Marketing Tools for research, analysis, and evaluation of campaigns.
• An outstanding sense of conceptual clarity and argumentative strength, allowing you to act as a content partner for internal teams and clients – also in New Business Pitches and Presentations at the decision-maker level.
• A structured, self-responsible working style with high quality standards and a clear view of priorities.
• Communication strength and negotiation security in German and English, as well as team spirit and enthusiasm to actively shape the #OneTwoTeam.

Benefits

WHAT YOU CAN EXPECT FROM US

• A role with certain conceptual responsibility for creator- and influencer-driven communication.
• Larger brands, relevant creators, and visible cases, which show their impact.
• An environment that connects strategy, creativity, and platform understanding.
• A lot of room for your own ideas, narratives, and conceptual handwriting.

WHAT'S NOT MISSING

• 30 days of vacation per year
• Flexible work models (office, remote, hybrid)
• Option for part-time (e.g. 4-day week), depending on the position
• Up to 8 weeks of Workation per year (limited to EU countries)
• Paid Germany ticket
• Subsidization of EGYM Wellpass or Urban Sports
• Bicycle leasing with BusinessBike
• Discounts through corporate benefits
• The possibility to bring your dog to work: our office dogs are delighted
• #OneTwoTeam: monthly team breakfast, summer festival, Oktoberfest, Christmas party, and much more
• Flat hierarchies – we don't just preach it, but also live it
• Ongoing internal or external opportunities for further education

DOES THIS FIT YOU?

Then apply with your complete application documents and your next possible start date conveniently by email to ----- de.

We are looking for creative and open people! This is also reflected in our team, which is why we wish it from potential new team members. For your application, therefore: The creativity knows no bounds! Whether CV (with or without classic cover letter), a short presentation video, or a speech message – you have free choice of communication channel for your application. We just want to know why exactly you fit the job profile and should work with us.

We look forward to your application!

Contact: Tobias Joachim
Location: Munich

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