Social Media & Performance Marketing Manager (m/w/d) (Part-time/Full-time)

We have been setting standards – with genuine craftsmanship, passion for style and the claim to always be perfect.

In addition to our traditional brand DOLZER, we also manage MASSNAHME – a young, bold brand for modern measuring clothing.

Our team combines both worlds – timeless and rebellious, classic and progressive.

We are looking for an experienced Social Media & Performance Marketing Manager (m/w/d) (Part-time/Full-time), who thinks strategically, steers campaigns and delivers measurable results.

Aufgaben

• Development and implementation of a Social-Media- und Performance-Marketing-Strategie for DOLZER & MASSNAHME
• Planning, creation, and control of Paid Social Kampagnen (Meta, Instagram, Facebook, possibly LinkedIn & TikTok)
• Independent conception, setup, optimization, and scaling of Ads
• Budget planning, A/B testing, funnel optimization & conversion tracking
• Analysis and reporting of KPIs (ROAS, CPL, CAC, reach, conversion rate)
• Support and control of Google Ads Kampagnen (Search, Display, Remarketing)
• Fundamental SEO-Optimierung (Onpage structure, content, landing pages)
• Closely working with the Content Team, Graphic & Management
• Setting up repeatable campaign processes for our store and booking models

Qualifikation

• Multiple years of experience in Social Media Marketing & Performance Marketing
• Very solid knowledge in:
• Meta Ads Manager
• Campaign structure, targeting & retargeting
• Tracking (Pixel, conversion events, ideally GA4)
• Experience with Google Ads (Search mandatory, Display advantageous)
• Fundamental understanding of SEO & Landingpage-Optimierung
• Number affinity & analytical thinking – you steer by data, not gut feeling
• Self-contained, structured work style
• Ideal experience in E-Commerce, Termine- or Lead-based business models
• Affinity to fashion, brand building, and high-quality products of advantage

Benefits

• Work with strong brands and genuine design freedom
• Direct influence on the marketing strategy and budget decisions
• Short decision-making paths without agency hierarchies
• Flexible working hours (Part-time or Full-time)
• Long-term perspective with development opportunities
• Atractive remuneration, dependent on experience and commitment
• Much space for creativity, responsibility, and your own ideas – from day one
• A modern, inspiring work environment with genuine Du-Kultur, flat hierarchies, and quick decisions
• An engaged team that loves content, supports you, and values your ideas
• Access to modern tools and AI solutions
• Measuring clothing at attractive conditions – also for family and friends
• A coffee flat rate as well as free drinks and snacks
• A special office in Cologne: stylish, quiet located, with garden and own swimming pool – a place to work and feel good

We look forward to your application!

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