Social Media & Performance Marketing Manager (m/f/d)

Real Estate. Marketing. Performance.

At Kanzelsberger Immobilien, we stand for modern real estate marketing, high-quality presentation, and a professional sales process. We don't just think about real estate marketing in terms of beautiful pictures and social media posts, but along the entire customer journey – from the first contact to the qualified lead.

For the further expansion of our marketing, we are looking for a Social Media & Performance Marketing Manager (m/f/d) who combines creative content with data-driven marketing.

Do you have a flair for good content, but at the same time understand how reach translates into real inquiries? Can you not only design a campaign, but also plan, execute, measure, and optimize it? Then we want to get to know you.

Responsibilities

Together with us, you will take on the further development of our digital marketing and be responsible for, among other things:

• Social Media Management: Planning, creation, and publication of content for our social media channels
• Content Creation: Design of posts, stories, reels, ads, and other digital advertising materials
• Performance Marketing: Conception, management, and optimization of paid social and performance campaigns
• Ads & Campaigns: Development of target group-specific advertising campaigns for real estate, new construction projects, and our corporate brand
• Landing Pages: Conception and design of landing pages with a clear focus on conversion and lead generation
• Customer Journey: Development of meaningful customer journeys from the first advertising contact to a concrete inquiry
• Funnel Marketing: Building and optimizing funnel structures for different target groups and real estate products
• Newsletter & E-mail Marketing: Creation, design, and further development of our newsletters and automated email sequences
• A/B Testing: Development and execution of tests for creatives, copy, target groups, landing pages, and campaigns
• Analysis & Optimization: Evaluation of relevant KPIs and continuous improvement of our campaigns
• Marketing Planning: Development of campaign ideas and editorial plans as well as their structured implementation

Qualifications

We are looking less for a perfect resume and more for someone who understands marketing, thinks creatively, and can implement things independently.

Ideally, you bring the following with you:

• Experience in Social Media and Performance Marketing
• Understanding of lead generation, conversion, and digital sales processes
• Experience with planning and managing Social Ads
• Knowledge in building landing pages, funnels, and customer journeys
• Experience in newsletter and e-mail marketing
• Proficient use of Canva
• Experience with CapCut and creating/editing reels and short videos
• a good flair for design, visual language, typography, and modern brand communication
• Understanding of metrics such as CPC, CPL, CTR, and conversion rate
• Experience with A/B tests and data-driven campaign optimization
• very good German language skills and a good feel for texts and advertising messages
• structured, independent, and solution-oriented work approach

What is particularly important to us

We are looking for someone who doesn't just tick off tasks.

You should be eager to contribute ideas, develop campaigns yourself, and take responsibility for their success.

A new real estate project is coming onto the market? Then we want to brainstorm together: Who is the target audience? How do we reach them? What creatives do we need? What does the landing page look like? What funnel is behind it? And how do we most efficiently turn attention into qualified prospects?

You should operate with us precisely at this intersection of creativity, brand, data, and sales.

Benefits

What awaits you with us

• a modern and growing real estate company
• diverse properties and new construction projects
• a lot of creative freedom and short decision-making paths
• the opportunity to actively build and further develop our digital marketing
• independent work instead of rigid corporate structures
• a modern working environment in Erding
• high-quality real estate projects and thus ample potential for creative content
• direct collaboration with management and sales
• room for new ideas, tools, and marketing approaches
• a long-term perspective in a growing company

Sounds like you?

Then we want to get to know you.

Feel free to send us your resume and – if available – examples of previous work, campaigns, social media accounts, or projects.

Kanzelsberger Immobilien
Erding

We look forward to your application.

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