Social Media & Media Specialist

Job description

Role Overview

Responsible for Duxi’s social media operations, content planning, community management, and social performance analysis in Mexico. The role will lead the day-to-day management of key social media channels and support integrated media campaigns across digital and traditional media, including TVC and OOH.

This position requires strong sensitivity to platform trends, consumer conversations, and content performance, with the ability to turn social and media data into actionable insights for brand communication and campaign optimization.

Job Responsibilities

1. Social Media Operations & Community Management

Manage Duxi’s daily social media operations across Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
Develop and manage internal content calendars, aligning social content with brand priorities, product communication, and seasonal campaigns.
Manage online communities, monitor user conversations, and identify key consumer concerns and emerging topics.
Manage and coordinate social media agencies, ensuring content planning, production, publishing, and community operations are delivered on time and aligned with brand standards.

2. Social Media Performance & Data Analysis

Maintain social media performance tracking and monitor key metrics including reach, engagement, video views, follower growth, and traffic.
Analyze content performance and provide actionable recommendations for optimization.
Prepare weekly and monthly performance reports with key insights and improvement opportunities.

3. Social Listening & Competitive Intelligence

Conduct social listening to understand consumer perceptions, feedback, and discussions around Duxi, its products, and the lending category.
Monitor potential reputation risks and conduct regular competitor benchmarking across social media, online/offline campaigns, and Google Trends.
Translate findings into actionable insights for brand, content, product communication, and media strategy.

4. Influencer Marketing & KOL Management

Identify suitable influencers/KOLs based on campaign objectives, audience fit, content style, and brand relevance.
Manage end-to-end KOL collaborations, including outreach, briefing, negotiation, content review, publishing, and performance tracking.
Co-create and review influencer content to ensure brand consistency while maintaining authentic creator voices.

5. Integrated Media & Campaign Execution

Support integrated media strategies and campaign execution across social media, digital advertising, TVC, OOH, and other relevant channels.
Coordinate with media agencies and internal teams to ensure placements, creative materials, timelines, and deliverables are executed as planned.
Review campaign performance and recommend improvements to media mix and execution.

Job Requirements

5+ years of experience in social media, digital marketing, content marketing, media, or related fields.
Strong hands-on experience in social media operations, community management, and brand content planning.
Solid understanding of Facebook, Instagram, TikTok, YouTube, Google, and local Mexican social media behaviors and content trends.
Experience in influencer/KOL management, including creator selection, briefing, negotiation, content review, and performance evaluation.
Experience in social media analytics, social listening, performance reporting, and competitor monitoring.
Strong content judgment, analytical thinking, and writing skills, with the ability to translate consumer and performance data into actionable insights.
Experience supporting integrated campaigns across digital media and traditional channels such as TVC and OOH.
Experience in financial services, fintech, technology, or consumer internet brands is preferred; agency experience is a plus.

Required skills

technology social media negotiation financial services fintech youtube feedback digital marketing engagement online campaigns digital advertising mexico instagram tiktok google analytical thinking timelines campaign optimization facebook seasonal campaigns writing skills content marketing performance evaluation outreach content optimization influencers campaign execution performance reports performance tracking traffic online communities metrics content production content planning kols digital media performance reporting brand standards influencer marketing placements ooh community management social listening competitive intelligence reach social media analytics actionable insights briefing agency experience deliverables publishing content review content calendars brand communication media specialist creative materials internal teams media mix media agencies google trends platform trends kol management brand relevance improvement opportunities competitor monitoring video views follower growth media strategy content performance traditional media product communication campaign objectives integrated media brand priorities content judgment creator selection competitor benchmarking social performance analysis tvc consumer conversations user conversations consumer concerns emerging topics social media agencies social media performance tracking consumer perceptions lending category reputation risks offline campaigns audience fit content style kol collaborations co-create authentic creator voices mexican social media consumer internet brands

Social Media & Media Specialist

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