Social Media (Marketing) Werkstudent/Praktikant (m/w/d) DACH

YOUR CHANCE

You live Social Media and want not only to manage campaigns, but to build a true Love Brand digitally? 💡 Then you're exactly right with us! In this role, you make Social Media the heart of our growth in the DACH region. You take responsibility from A to Z – from creative content strategy to implementation and video cutting. Here you have the chance to set trends, excite our community, and actively shape the market with your ideas. 🚀

About Us

We are an innovative beverage startup with a clear mission: We want to revolutionize the beverage market – with our ballast-rich lemonade that not only tastes refreshing but also offers a genuine added value for a healthy lifestyle. 🍋💪

Our team consists of creative minds, makers, and visionaries who work together to build something big. We believe in flat hierarchies, quick decisions, and above all, that great ideas emerge from passion and collaboration. 🤝✨

If you want to be part of a dynamic startup that establishes a brand from scratch in new markets and offers you genuine design spaces, then we're looking forward to your application! 🔥

Tasks

Your Tasks – Build with Us the Online Presence of Our Brand

Social Media Marketing & Influencer Marketing
🎯 Planning and implementation of Social Media concepts & strategies

📱 Support in daily maintenance of our social media channels (postings & community management)

🤝 Help with building and maintaining cooperations with brands and influencers through the integration on our social media accounts

Social Media Reporting & Analysis
📊 Analysis of campaign results and KPIs
📈 Creation of reports on the performance of Social Media activities
🔍 Conducting market and trend analyses and competitor observations to optimize our Social Media strategy

Qualification

About You

To be successful in this role, you need a passion for Social Media, Marketing, and the willingness to learn and grow in a dynamic environment.

📸 Social Native: TikTok, Instagram & Co. are your second home. You have no fear of standing in front of the camera yourself and embodying our brand authentically.

🔥 Creative Mind: You always come up with new ideas for reels or posts and have a good sense of what's trending. You're eager to implement these trends directly for us.

📈 Interest in Performance: You find it exciting to see how your posts perform, and you want to learn how to optimize campaigns based on numbers and KPIs.

🤝 : Your focus is on Social Media, but you're also willing to support us in general marketing tasks – whether it's at events, influencer research, or community management.

Your Profile – What You Bring

✅ First experience in the Social Media field, ideally in the FMCG or Food & Beverage sector with a focus on the food retail industry (practical experiences or first work student jobs) or through building your own social media presence.

✅ You are currently enrolled in a degree program such as Marketing, Media Management, Communication, or a comparable field.

✅ Content Creation Skills: You know how to edit an appealing video (e.g. with CapCut or InShot, Adobe etc.) and have an eye for aesthetics.

✅ Native German speaker: You are textually secure and hit the right tone for our captions and community responses.

✅ Creativity, a good sense of trends, and a proactive, hands-on mentality

✅ Initiative, willingness to learn, and eagerness to take responsibility

Benefits

What We Offer

🚀 Learning and Development Opportunities – You will have the chance to develop yourself in a dynamic environment and learn a lot about Social Media (Marketing) in the FMCG industry.

🌍 Startup Dynamics & International Team – Flat hierarchies, quick decisions, and creative exchange await you in a motivated team.

🎯 Direct Influence – Your work actively contributes to building the brand and supporting the growth of the company.

🎉 Career Boost – You will have the opportunity to work independently, take responsibility, and accumulate valuable experiences that will propel your career in Marketing forward.

💓Unlimited Supply of XO SODA – You love the drinks just as much as we do? From tomorrow, your fridge could already look like our warehouse.

Ready to build XO SODA on Instagram, TikTok, and Co. and make it a Love Brand?