Social Media Marketing Manager

Why Leuchter Media as an Employer?

Leuchter Media is not a classical marketing agency – we are a performance-driven system for growth in the energy sector. Our focus lies on measurable results, clear processes, and genuine impact for our customers.

What makes us special:

• Direct Impact instead of Therapy
  Your work has immediate visible results – more leads, more revenue, more growth for our customers.
• Clear Structures & Systems
  No chaos agency: We work with thought-out processes, modern tools, and clear responsibilities.
• Fast Development & Real Responsibility
  At our company, you take on early responsibility and develop faster than in classical companies.
• Strongly Growing Market (Photovoltaic & Energy)
  You work in one of the most exciting future industries – with high relevance and genuine opportunities.
• Performance-Oriented Culture
  We work focused, efficient, and with clear goals – without unnecessary meetings or time waste.
• Youthful, Ambitious Team
  We all move in the same direction: Growth, Performance, and continuous improvement.

Our Claim:
We don't want to be the biggest agency – but the most efficient and effective one.

Tasks

• Planning & Implementation of Social Media Strategies
  You develop clear content strategies for our customers (mainly energy sector).

• Creation & Steering of Content (Reels, Posts, Stories)
  You ensure that high-quality, performing content is produced regularly.

• Independent Posting & Management of Accounts
  You publish content, plan posts in advance, and ensure that everything is tidy and punctual online.

• Content Planning & Editorial Plans
  You keep track of all accounts and ensure structure and continuity.

• Development of Content Ideas with Focus on Reach & Leads
  You think in hooks, formats, and series – not in individual posts.

• Analysis & Optimization of Performance
  You evaluate KPIs (Views, Reach, Leads) and optimize content data-based.

• Briefing & Steering of Design & Video
  You give clear guidelines for creatives and ensure quality.

• Community Management
  You answer comments and messages and build active trust.

• Tight Cooperation with Paid Ads & Sales
  You understand how organic content and ads work together.

Qualification

Experience in Social Media Management (operational + strategic)
You have already managed accounts, planned content, and posted yourself.

• Safe Handling of Platforms (Instagram, Facebook, possibly TikTok)
  You know functions, trends, and mechanisms of the platforms.

• Understanding of Reach, Content, & Lead Generation
  You know what content makes it successful – not just visually, but also in performance.

• Structured Work Habits & Organization
  You can manage multiple accounts simultaneously and keep track.

• Experience with Planning & Posting of Content
  You work with editorial plans and publish content independently and reliably.

• Basic Understanding of Design & Content Creation
  You can make simple adjustments yourself and brief creatives correctly.

• Analytical Thinking & KPI Understanding
  You can evaluate performance and derive concrete optimizations from it.

• Eigenverantwortung & Zuverlässigkeit
  Deadlines are met – without someone having to chase after it.

• Experience in the area Performance Marketing / Meta Ads

• Experience in the Energy Sector (Photovoltaic, Heat Pump)

• Experience with Content Days / Drehs / UGC Content

• Experience with Tools like **Meta Business Suite, Later, Hootsuite o. Ä.

**We are not looking for just